Independent music label Cinematic Music Group has announced a partnership with Sony RED Distribution.

According to a press release, Cinematic, which houses artists including Big K.R.I.T., Smoke DZA, Joey Bada$$, Fat Trel, Cashius Green and Pro Era, will release new albums from its roster under RED in the forthcoming months. Cinematic will maintin complete creative control over its operations while RED will handle distribution and marketing outreach. 

Cinematic CEO Jonny Shipes sat down with to explain how he’s been waiting for a deal like this his entire life.

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“The partnership between Cinematic & RED means CInematic is about to be one of the most legendary and innovative labels to ever do this shit. It is exactly what I have been waiting for my entire life,” he said. “I’ve had to be at majors for so long and was always told “no” by them as to what I could and couldn’t sign, what the right single is or isn’t, and just having to be around all those wack people all my life. Not only does this [new deal] symbolize the last time I will ever have to deal with people like that, again it more importantly has made me my own boss. I now can sign what I want, work it the way I want to work it and hopefully do some more cool shit with great artists. I am gonna be signing a lot of stuff I personally like, which hopefully will translate into sales. If it doesn’t, I definitely will have a good time working on the projects.”

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