Kanye West’s no stranger to the world of high fashion – the rapper recently released his second iteration of Nike sneakers and also debuted his womenswear line in Paris, France. Now, it looks like the G.O.O.D. Music impresario joined forces with model Anja Rubik for the launch of her new magazine 25.
According to New York Magazine, Ye teamed up with photographer and director Barnaby Roper for a promo video that focuses on eroticism, the theme of 25’s first issue. Rubik, who West famously rapped about on his single “Way Too Cold,” said that the concept behind the video was to make it seem like the viewer was entering into the mind of the Chi-Town rapper.
“He’s like a machine, not only with music but also with fashion and videos,” said Rubik. “He’s a workaholic, and always talking about all these crazy thoughts and images running through his head.”
She continued, “It’s funny. We talked about porn looks these days, and he agreed with me that there’s no porn out there that is beautiful aesthetically and integrates fashion to make a beautiful image. I thought it would be really interesting to make it seem like we were entering Kanye’s head. It’s not pornographic, but it’s very sensual…it’s not pornographic, but it’s very sensual.”
Check out the NSFW video below.