In the past, online clothing retailer Jackthreads has collaborated with the likes J. Cole and Girl Talk to bring fans their favorite artists’ choice styles. Now, it looks like Asher Roth will join the Jackthreads team to curate his own must-have list this summer.
Beginning June 6, Asher will be assembling his “Summer Essentials” list of personally selected clothing items. In addition to curating the list, the Def Jam rapper will be working with Jackthread’s in-house designer to create a series of custom t-shirts and tank tops inspired the cover of his upcoming sophomore LP Is This Too Orange?
Fans who purchase from Roth’s “Summer Essentials” list will also receive an exclusive download of his song “Space” though SoundCloud.
“I’m really excited to have the opportunity to collaborate with Jackthreads – a focused and driven company with its finger on the pulse of our young generation,” said Roth. “I wanted to bring a relaxed approach to our ‘Summer Essentials’ campaign. I think we accomplished that by choosing casual and comfortable looks for my fans with a ‘deliberately disheveled’ vibe they’ll find encompassed in my music as well. It’s fun for all ages and perfect for the summertime.”