Jay-Z is expanding his business portfolio with the launch of D’usse luxury cognac.

Last night, Hov appeared at a private event in New York City, New York to debut the cognac, which is a product of Bacardi. The VSOP Cognac will be officially launched in September 2012.

D’usse is intended for a younger demographic, and will be available for $44.99 for a 750mL bottle. This marks Hov’s latest venture into liquor endorsement, following his promotion of Armand de Brignac, otherwise known as Ace of Spades.

HipHopDX | Rap & Hip Hop News | Ad Placeholder
AD

AD LOADING...

AD

The.Life Files were in the building last night to witness the launch of the cognac. Check out a picture from the party below.

jay-z

RELATED:NY Post Columnist Makes Racist Remarks Towards Jay-Z & Brooklyn Nets