Veteran New York mixtape deejay and producer DJ Doo Wop has announced his latest mixtape series. The Bounce Squad/Flip Squad All-Stars alum and collaborator with the likes of 50 Cent and Guru will release Underground: The New 90’s in conjunction with TheSource.com and 238 Beats Entertainment.
“I worked with almost every rapper in the game, building solid relationships with them and could easily put together a mixtape with all mainstream artists” said DJ Doo Wop in a statement. “Instead, I’d rather give Hip Hop fans something fresh and new. Most importantly, I want to show them that there’s more to Hip Hop than the same 10 songs they constantly hear on commercial radio hour after hour. I want to go back to when the deejay broke the artist. A&R’s do not exist anymore so new fresh talent has to get noticed by either affiliation with an already established artist or he/she has to somehow move a million mixtapes on their own in order to attract the attention of the check writers at major labels. I could provide that platform simply because of my resume in the mixtape game. Thankfully, everything I put out automatically reaches millions via the internet because of the credibility I have established over the years by making classics such as 95 Live, The Diaz Brothers, The Bounce Squad series etc. It made sense to collaborate with The Source magazine on this project. The Source has always been instrumental in giving up and coming artists a chance to be seen and heard. They are still the ‘Bible’ of Hip Hop and I am glad to have the opportunity to work with them.”
The series will feature the likes of Cormega, Sean Price, REKS, John Robinson and others. The first installment will release April 10, 2012.