Miami, Florida emcee Rick Ross will headline VICE’s first annual Upfront Extravaganaza. The Maybach Music Group/Def Jam Records star will be joined by Fool’s Gold’s DJ A-Trak, Death From Above 1979, Black Lips and others.

The event will take place this Thursday, September 15 at Brooklyn, New York’s Skylight One Hanson. Attendees may RSVP here.

VICE is launching VICE.COM, it’s new website for all it’s video and editorial content. In addition to it’s website and popular magazine, VICE also includes an international network of digital channels; a television production studio; a record label; an in-house creative services agency; and a book publishing division. VICE’s digital channels include The Creators Project, dedicated to arts and creativity; Motherboard, covering cultural happenings in technology; and Noisey, a music discovery channel.