In addition to serving as Creative Director of Reebok, Swizz Beatz is lending his creative eye to another company. The one-man band man has been named Vice President of Creative Design and Global Marketing for British Car Company Lotus.
“The key is to infiltrate the market in a cool way,” said Swizzy in a clip of his first day on the job. He claims that the key to success is for “things to happen organically.” “They want flash,” he added.
“Like Group Lotus, he means business: He’s a risk taker with considerable credentials, including music producer, rapper, designer and painter,” a Lotus rep said in a statement. “(He’s) the perfect man to add to the Lotus lineup.”