Jay-Z Explains “Watch The Throne” Title, Significance To Hip Hop Culture

    Jay-Z recent spoke on his collaborative release with Kanye West, Watch the Throne, explaining that the release is intended to help sustain the culture. Speaking with 99 Jamz’s Lorenzo Thomas a few days ago, Hov explained that he didn’t bow to popular trends to launch his latest LP.

    “No super over-the-top, big singing chorus or anything,” he said. “That’s how we launched our album. And it’s good that it’s been embraced the way it has. That means everyone’s ready for that. The return of the boom-bap.”

    He also justified the audacious album title, explaining that he was just asserting Hip Hop’s influence on society through his music. 

    “It’s just protecting the music and the culture. It’s people that’s in the forefront of the music. Watch the Throne, you protect it. You just watch how popular music shift, and just how Hip Hop basically replaced rock and roll as the youth music. The same thing can happen to Hip Hop. It can be replaced by other forms of music. So we making sure that we put the effort into making the best product so we can contend with all this other music, with all the dance music that’s dominating the charts right now and indie Music that’s dominating the festivals.”


    RELATED: Jay-Z And Kanye West Open Pop-Up Store For “Watch The Throne”

    279 thoughts on “Jay-Z Explains “Watch The Throne” Title, Significance To Hip Hop Culture

      1. [Beyonce]

        We gon’ take it to the moon, take it to the stars
        How many people you know can take it this far?
        I’m supercharged
        I’m ’bout to take this whole thing to Mars

        Now we gon’ take it to the moon, take it to the stars
        You don’t know what we been through to make it this far
        So many scars
        ‘Bout to take this whole thing to Mars

    1. He was saying that there’s no Rihanna or britney spears, or kesha, or minaj… just good hooks. He did have Beyonce sing a hook but that’s his wife. that’s not super over the top for him.

    2. He sayin no pop shit… we dont want Haley Williams on every major record. We don’t just a 16 followed by a chorus hince no real chorus on Otis. We need creativity for longevity

      1. Did you even listen to the album? Don’t make a mediocre stand up joke without backing shit up. Listen to “New Day” you can clearly understand that song is both Kanye and Jay are talking about WATCHING THEIR KIDS. Dumb faggot.

      1. You need a reality check. The only pop shit is The R.E.D. album, the features say enough: Nelly Furtado, Mario, Chris Brown, Drake and Lil’ Wayne. LMAO, that’s what people call Hip Hop noawadys? Game is the only pop queer here. Jay would rap circles around him on his worst day, off the top.

    3. Look at this Joe Camel looking faggot. You know you’re whack when the worst rapper alive (Nas) Murders you with one track. Bringing back Boom-bap? Nigga please. Nobody wants to listen to your shit old ass music. It’s obviously called Watch the Throne becuase he’s afraid Weezy’s gonna take it from him. SO OBVIOUS!

      1. nigga how and the hell can you say nas is the worst rapper alive? are you fuckin serious? get the fuck outta here and go listen to your fuckin soulja boy, waka flaka, guccie shit.

      2. Don’t make me laugh nigga lol weezy can’t hold a beach chair next to Jay-Z’s throne. Ya’ll forgot the only reason why weezy got hot was because he switched his flow up to sound like Hov in 2004. Remember “Best Rapper Alive since the Best Rapper Retired”. Bow to the Throne peasant. Watch this forum get over 1,000 posts.

      3. Oh yeah your right lol But he was definitely on Jay dick something hard. The nerve of this stupidass to put weezy’s name in Jay’s forum. The only dummies @jason who are clueless about hip hop would say some retarded shit like that.

    4. The only pop shit is The R.E.D. album, the features say enough: Nelly Furtado, Mario, Chris Brown, Drake and Lil’ Wayne. LMAO, that’s what people call Hip Hop noawadys?
      Jay the GOAT.

    5. What makes it even worse is the fact that he kicked AZ and Lupe for those whack ass pop lames. This album is straight aimed at the charts, he can’t sell off his name alone anymore.

    6. Dammit, I couldn’t even get proper shine wit Tribe. Now this album just wipes out ALL my hopes of returning! You FUCKERS! FUCK THE THRONE!!!

      1. That’s wishful thinking. Kelis owns Nas. Get real, Nas is an irrelveant dumb fuck who sounds like an illiterate in his interviews. He’s like the kid who always loses and gets those lame ass excuses for prizes to make sure he won’t cry and doesn’t feel that he’s worthless.

      2. Jay >>> Nas. Nas is the definition of overrated. Did Gucci Mane ghostwrite Nasty? He’s downright terrible as a rapper. Eminem is on the same level as Jay, amazing rapping ability, Nas is the only who doesn’t belong there. No, that’s stupid bullshit. The fact that most of them aren’t known, changes your perspective. Jay made if off the underground to the top by his skills alone. Almost all the underground rappers you can imagine would call him one of their greatest influences. Jay earned his respect by battles, it doesn’t get more underground that this. I love underground Hip Hop and it makes up 90% of my collection, but seriosuly, no one is fucking with Jay or Eminem.

      3. @LOLOLOL Nas don’t have time worry about the Throne, he got to hustle up that child support before Kelis “Ether” his ass lol I know you not basing off some shitcthat happened ten years ago, nigga what has Nas done since Hip Hop is Dead that’s worth talking about. Please don’t bring up that Distant Relatives bullshit. Eminem and Jay-Z are on equal footing when it comes to lyrics. Jay is the master of double entendres and flows, whereas Em is the master of internal rhyming and multis. Jay wasn’t even competing with Em on Renegade, he was mainly trying to get his point across,that Nas shit got blown way out of proportion. Nobody was saying that or thinking until Nas said it. The underground emcees respect and look up to Jay.

    7. Sorry but the throne is Em’s.
      How is Jay gonna say he likes the way ppl r reacting to the album. All I hear is that knowbody likes it. It’s just not that good plain and simple. Not saying it’s horrible. Kanye is a awful rapper, I’m sorry but he is TERRIBLE. All I hear is Money, cars, money, cars. Some deep stuff but mostly bragging bullshit.
      BME >>>>>>>>>>>>>>>>>>>>>>>>>>>>WTT

      1. You both honestly missed the whole point of this interview and Watch The Throne album. The album is more about motivation then braggadocio and solidarty of hip hop and other genres. Look Eminem is one of my favorite emcees, but him and Royce are not saying that much. Musically and creatively Watch The Throne has Bad Meets Evil beat, lyrically is another question consider the whole point of BME was to only focus on the lyricism bar for bar. It’s a stupid comparison and I’m sick of hearing. BME is strictly for hardcore hip hop heads and Watch The Throne is for mainstream billboard charts. So he’s saying mainstream wise hip hop will get replaced by another kind of music.

        Another point off topic you do know that Em &Royce’s favorite MC is JAY-Z!

    8. see people going crazy over the title and he talking about rap as a whole not him and kanye so go support the game and whoever you like keep hip hop alive and stop hating these are all of our artist if you dont like a song dont comment

    9. Some rappers make great tracks and go hard on them, but few can make great albums, from start to finish all 16 work. Diverse beats,good lyrics equals good work. Not for the younger crowd because you have to listen to the lyrics which is half of the enjoyment of WTT.

      1. Exactly, couldn’t have said it better by myself. There are a lot good and skilled rappers out there, but only a few of them is able to make good songs, let alone whole albums if their lives depended on it. That’s what held them back from making it big.

    10. its about time somebody powerful in mainstream can change the mainstream music scene in a good way, i might just go try to listen to the radio again in the next copule of months

      1. Yes that’s what this joint effort is about. Taking mainstream hip hop to new level to assure it’s survival in the long run. This album is not about who’s more super lyrical or who beats bang harder. Jay-Z and Kanye have nothing to prove nomore, but other emcees do.

    11. What a coincidence that the exact music he’s talking about that’s putting hip hop in jeopardy, is coming out this Tuesday. I think it’s called the Red album or something like that.

    12. jay z is such a fucking sell out. blueprint 3 was the nail in the coffin, this nigga would drop a collabo album with beiber if it kept him hot. i never seen a nigga hold on like this. writing articles for bullshit rolling stone, a publication that has tried to destroy hip hop on several occasions. not only is jay begging for acceptance, his music is shit now. dumb bitch nigga. self praise is no praise at all. a king doesnt crown himself, a king is crowned by the people, WATCH THE THRONE SUCKS

      1. Yeah, right. The only faggit who always wanted to sell out and didn’t make it because he failed to, is Nas. Jay always admitted that he wanted to be the biggest star, he didn’t need lame ass gimmicks. Never changed, never tried to, just adapted his music to his lifestyle. You’ve exposed yourself, you didn’t LISTEN (I’m not talking about hearing) to either of them. The lyrics on some of the songs were perfectly crafted and some of the best he’s ever layed on a beat.

      2. @ Anonymous, ur man jigga got ethered badly, nas never fell off , jay z hasnt dropped a good album since blueprint 1

      3. @MBTM your are a unlettered jackass forreal. Did you not post this same shit on the album review forum? You are a loser man lol So what do you do go around and copy and paste the same message on any Jay-Z forum. You must have not of heard of The Black Album and American Gangster then. Both of those ablums are critcally acclaimed across the board by both the hip hop community and critics. “Ether” didn’t leave a scratch on Jay, because he still went on to run the game for two more years till he semi-retired and Nas disappeared as usual, then came back as Hov’s artist lol

      4. 10 number 1 albums and 500 million in assets to me say the people have crowned him King. You do not stay around that long and be that successful if people do not think your great.

      5. http://www.youtube.com/watch?v=W6NFZdr-87o&feature=player_embedded#at=35

        Listen to your hero getting destroyed.

        ”Nasty Nas all ya life you praised me
        Your daughter might be Jay Z’s
        Illmatic was real cause you was tryin’ to portray me
        Matter of fact, time for Sony to pay me
        For “Life’s a bitch, God forbid the bitch divorce me”
        “Street Dreems”, and every other rhyme you got off me
        I shoulda kept the rhymes for me
        Fuck it now the whole world know
        Who coward ass Nas tryin to be
        You was broke, Killa was buyin’ ya weed
        Ya Lex got repossessed, I had mines on the street
        You shoulda kept it real wit Nature
        Steve Stoute taught you how to deal wit paper
        Kings lose crowns, and kingdoms fall
        When ya queen moves foul, obviously she’s”

        ”Check it, I had One Love for niggas, those days are over
        Halftime expired, the game is over
        It ain’t hard to tell, you pay niggas, not to rob you
        Life’s A Bitch and so are you
        I Am, a nightmare to Street Dreams
        My New York State Of Mind will outshine ya weak team
        Take a trip down Memory Lane
        Niggas had ya ride in flames
        You didn’t represent nigga you cried in pain
        If the world is yours nigga why you hide ya chain?
        If ya girls is yours, I won’t even go there
        My niggas, respected, yours is labeled cowards
        If rap is a gun, I Gave You Power
        You better watch them niggas, thats close to you
        Or I’ma pop them niggas
        If you could see the future, whats the outcome nigga
        It Was Written, you think you a thug
        You rule the world, I’ma take it in blood
        You a Suspect Nigga wit a live niggas rap
        I’m sendin’ you the Message, ya rhymes are wack
        One time for the mind, I’ma make you bow
        And I’ll prove who’s the illest, so Hate Me Now”

        This makes Ether look like compliments. Cormega always been way nicer with the pen.

    13. This interviewer is a huge ass kisser, haha. WTT is average, this guy acting like it’s he just had his first se-x

      1. Ice T Thomas been kissing ass ever since he was in Virginia working at WOWI 100.3 Jamz and on BET when it was in D.C. He knows about the hip-hop culture like a 300 pound FAT GIRL knows about a diet, and using a stair master.

    14. WTT Album of the year! eminem is overrated because he’s white. Fucking white stans dickriding hard as mofos lol and before start insulting me i’m white but i’m not blind or deaf. Black music got soul that’s why black music allways win!

      1. Eminem is the ONLY one who’s Top 5 in EVERY rapping category, all the greats would admit that. A highly respected guy like Scarface just said last year that he’s too scared to go on a track with Eminem because he’s unfuckwithable. BME destroyed everything in terms of rapping.

      2. I didn’t need to mention that whites are the ones who buy 90% of all the Hip Hop music out there. Ever been to a Wu-Tang, Kanye or a Jay concert?

      3. I said it before and I’ll say it again eminem is fucking overrated, look who listen him mostly white people which normally don’t fuck with hip hop and that’s shame!

      4. Look I would say that Watch The Throne has the slight edge over Bad Meets Evil, but I would never say Eminem is overrated. Eminem is faaaaar from being overrated let’s not take it too far dude.

      5. Whites don’t normally fuck with Hip Hop? It’s okay if you don’t like his music, but making up shit just to prove your point is ridiculous. Eminem is one of the best ever when it comes to pure rapping ability. Countless flow variations, winning battles in the underground, incredible wordplay, complex metaphors and absolutely crazy rhyme schemes that you’re not going to hear anywhere else. No one, whether underground or mainstream, does the crazy shit he does words, all his emotions and soul, others wouldn’t be able to think of some of the shit in their lifetime. I’m not his biggest fan either, but his amazing skills are undeniable.

      6. He didn’t say Eminem lacked skill to the degree your argument counters. Yes he’s got skill, but guys from the golden age like Rakim, Big Daddy Kane, Biggie, Chuck D, CL Smooth, easily match him in terms of ability…but are constantly over looked. Guys like Royce, Cole, Immortal, and Lupe show incredible talent, but as soon as Eminem is brought up, people hop up and dick ride. Eminem is good and all, but he’s not the only artist in rap.

      7. Yeah, Royce would not be able to keep up or have a chance against the Slim Shady,The Eminem Show and The Marshal Mathers LP Eminem, because he was untouchable and unbelievable at those times. Em is still ill but not as ill as he use to be back then, he lost little bit of spark forreal.That’s why Royce can hold his weight against the Bad Meets Evil Em.

      8. J. Cole is boring as fuck, the quality of his music already began to decline and his debut ain’t even out yet.

    15. Valid point by Jay. Damn, so first the haters hated on the title, but now thats cleared up, all thats left to hate on is a really hot album. For all you other cats takin shots a jigga/u only get half a bar, fuck u niggaz

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      1. Sorry don’t agree, I love Em but he’s to easy to understand these days,but Jay on the other hand his double and triple meanings behinds his lyrics are amazing. Sheepskin coat/I silence the lambs/do you know who I am Clarice? I mean goddamn! Who spits that kind of genius shit

      2. He’s shit is like a difficult puzzle, but once you put it all together it’s like WHAT THE FUCK! How did he come up with that! Em is still nice with it though, but to be honest the Slim Shady LP,Marshal Mathers LP, Eminem Show LP,shit even the Encore LP Eminem would devour the Recovery and Bad Meets Evil Eminem.

    19. i c sum haterz on here still talkin shit bout da throne. u fake foolz wouldn’t even no good muzik if it slapped u in da face. and y’all still waitin on da G.A.Y. album? look at da fuckin featurez on dat shit. flake? lil gayne? lloyd? mario? nelly furtado? chris brown? if dat’z not pop, i don’t no wut iz. jay! and kanye didn’t need featurez like dat 4 watch da throne. they changin muzik again wether u niggaz like it or not. get wit da program or get da fuck out!

      oh and feminem, royce and nas don’t own da throne eitha. none of those wack clownz can hold a candle 2 jay! and kanye but u foolz can’t c dat eitha.

      RNGMB BITCH! WATCH DA THRONE NIGGAZ!

    20. He’s trying to protect mainstream culture, not Hip Hop culture. What a gimmick . Call me a hater but I could read through self-righteousness from a self-proclaimed businessman.

    21. people hate to just consume time. if a snail was sliding down the sidewalk people would find a reason to hate it and be like “it’s shell is too big” i love the album. i’v listened to it. havnt bought it til hard copy deluxe edition comes out. its a damn shame. people dont appreciate hip-hop anymore. Slaughterhouse signs to Shady, noone likes them no more. Eminem raps more Realistic after many of you same Eminem fans bitching about the past shit. Ye-Z dont do shit but supply hot music. and y’all either bob your heads to their music and go “they gay” or “they illuminati” or just simply don’t indulge in to the beautifulness of Ye’s songs or the Rawness of Jay-Z’s lyrics. and Yes i will be buying R.E.D Album and Carter 4. i believe in giving chances [:

      1. @Jesus:

        True shit. I completely agree.

        @ha:
        How does it feel to know you’ll never amount to anything in your life besides trolling?

    22. That’s a pretty funny comment considering the album consists of 75% house, dub step, and techno influenced beats….it would have been amazing if they Actually did what he’s saying they were trying to do…i still like the album for the most part, but what a bunch of bullshit.

    23. this nigga no singing on chorus nigga kanye fucking went beyonce on no church in wild homo ass mason niggas

      1. “Otis” idiot it has no chorus , it’s just straight back and forth rhyming on a sample with no changes to the music. That’s style of the boom bap dude

    24. I’m feeling like SLOW MOTION, slow motion, HEY, HEY, heyyyyy….I’m the illest nigga Aliiivvvee.

      WTT bitch!

    25. Posted6 minutes ago

      Anonymous:
      1. “No beef with Jay” “one blood”

      2. “Got a hook from Faith, no verse from Jay
      I guess on Westside Story he thought I spit in his face” “Westside Story”

      3. “Dre told me he ain’t doin “Detox,” this his only run
      Ma$e comin back, and Hovi done” “No more fun and games”

      4 “It’s “Me & My Girlfriend” like 2Pac and them
      Jay-Z and Beyonce, or Bobby and Whitney “Special”

      5. “Rap critics politickin, wanna know the outcome
      “Ready to Die” “Reasonable Doubt” and “Doggystyle” in one “Dreams”

      6. “Make the club R.O.C. without Timberland boots “Higher”

      7.”I was gassed up, Murder Inc., Roc-A-Fella passed up”

      8. “It took me a little while but I am now understandin
      Jay ****ed up in the first round when he picked olowankandi” “Memp Bleek Iz”

      9. “Oh, that boy colder than Hova unless he sober” “300 Bars”

      10. “And ain’t nobody tryin to take Beyonce from Jay
      But I know a ***** named Superhead he ****ed back in the day” Wouldnt Get Far”

      11.”Took you to award shows, there go Jay right there”
      “One Night”

      12.”Bangin “The Black Album,” track #1
      she like that Jay ****, that’s her favorite” “Around The World”

      13. “Behind the back to Nas he alley oop to Jigga” “Why U hate The Game”

      14. “Niqqas show me love in the hood like i was HOV down Flushing” “State Yo Name”

      15. “The day Jay retire I’ma park next to the throne, in a Maybach on gold wires, yeah “Hands On The Pump”

      16. “Cuz he know Jay-Z departed
      And these other rap labels know don’t feed they artists
      Talkin blueprint **** you got three garages
      Gettin money off Roc like little E and carter”

      17. “And 2Pac was in jail the day you called to hit him up
      I wouldn’t be outside 40/40 bumpin ‘Jigga What'”

      18.”I’m the king, and you better respect it
      All I need is Beyonce, and a Roc-a-fella necklace”

      19. “I’m the golden boy, and I’m making Hova noise
      Got the whole world clapping, just like the Nolia Boys”

      20. “I told ’em bomp, slow down baby
      Got to get this **** firm like Foxy, NaS and AZ
      She said ‘**** you,pay me
      So I left her in AZ
      That’s what I get for letting her listen to my Jay-Z”

      21. “*****, I’m number one, motherfukka bar none
      Who else kick knowlegde outside of Hova and the God Son”

      22. “U gon make me/ make Jay lose his cool” “Feel It In The Air”

      23. “Too much West coast dikc lickn, remember Jay-Z? “1-800-Homicide”

      24. “No Em, no Dre, I’m the hottest since Jay” “Get Up”

      25. “Cause I’m the man behind the Roc like Kanye West”

      26.”A pimp like 50, the niqqa to leave you broke ma
      6 in the mornin, you stretchin on the sofa
      singin ain’t no niqqa like Foxy Brown and Hova” “Compton to Fillmoe”

      27. “I’m runnin the ROC, not Jay, Dame Dash of Hoffa” “Jackin 4 Beats”

      28. “Who the fuk holdin me? i was just waitin ’til HOVA leave
      wit my eyes on the thrown that belong to me” “Round Here Freestyle”

      29. “yeah its me and young cass til hov come back” “Aim Ya Gunz”

      30. “Throw Jay-z in the pot, mix em with ren
      or O.J on the rocks, mix em with gin
      whatchu got? the westcoast riding again” “82 Days”

      31. “i found out it was a hard knock life without asking Jay” “Duck Down”

      32. “Fake king of new york, U aint Jay z” “soundscan”

      33. “Me, Em and 50 racin’ this rap siht is basic I followed that Jay siht” “We Aint”

      34. “The kings comin’, no I’m not Jay-Z” “One Blood Remix”

      35. “Not the rap martyr, or the second rap Carter” “for My gangstaz”

      36. “niqqa I’m about a dollar, what the fuk is 50 Cent?
      When Jay said it, I didn’t know what it meant” “100 Bars”

      37. “used to push that rock like Jay Hov” “Red Bandana”

      38. “then this marcy-project niqqa came and stole the crown” “Im a soldier”

      39. “But Kanye and Hova killed it without a doubt” “Just a lil Bit freestyle”

      40. “Who had the hottest chick in the game, wearin they chain
      Mr. H to the Izzo, Nas and Hurricane” “too Much”

      41. ” cuz ain’t nobody movin units but Jay, pimp Juice and Us” – Down 4 my *****s freestyle

      43. “I used to have visions of retiring like Jigga” “Du Rags

      44. “He in a vest with a hoodrat from Marcy with a tattoo of Jay-Z name on her chest” “Its So Hard”

      45. “Im classic like Detox & Blueprint 2” “Get Yo Money”

      46.”Yall thought it was over when Hova retired” “Get Yo Money”

      47. “Make the world feel like the niqqas before 2pac Shakur Christopher Wallace & Shawn Corey” “Dont Push Me…”

      48. “… He aint teach Jigga how to rhyme” “Juice freestyle”

      49. “Im going to same place Jay-z went Fredrico & Pico” “100 Bars”

      50. “Hov retired but Compton still pushin Roc” “On & On”

      51. “I came to see chicks shake they ass like Beyonce so let me be Hov 4 a min.”

      52. “All I gotta do is hit her wit a Jay-Z line like u deserve to be my sunshine”

      53. “Biggie Smalls is the illest so is pac Jay retired i wonder if nas gon drop” “Unbeliveable freestyle”

      54. “i kno they sayin y u gotta mention Jay” “State Yo Name”

      55. “First Jay & Beyonce then Nas & Kelis” “A Week Ago Part 2″

      56.”u 36 And U Still Rappin Uhh, Im 26 And Homie So Iz Da Dubz” “one Blood”

      57.”So I reconciled my differences like he did with Jigga” Game on ‘Hustlers’

      58. “Im ready to die Without a reasonable doubt” “The Documentary”

      59. “In ’99 i studied +The Chronic+ inside out,
      a Doggystyle for breakfast, lunch was Reasonable Doubt ” “im A Soldier freestyle”

      60. “Shouldnt been influenced by Calvin Broadus, Nasir Jones & Shawn Corey” “Pain In My Life Remix”

      61. Yo Jay what it do niqqa, i done rocked enough fellas,to be u niqqa,i got the 40/40,they my 2 jigga’s”

      Tell me that whack fuck ain’t on Jay’s dick.

      1. This nigga is bitter because his idol never did a song with him or acknowledge him lol He’s worst then that Jay-Z stalker on Dr.Phil lol This list is scary as hell. I think Jay need to issue a restraining order fast lmao

      2. Biggest clown ever, first the appearance on that TV show where he was talking about his ex girlfriend, the stripper pic then the cover up of the butterfly tattoo and now THIS. I don’t know how peple are able to see behind all this and listen to his music without starting to laugh.

      3. It must be the hardest thing for him that Jay ignores him like he doesn’t exist. LMAO. Dude probably waiting to save an interview where Jay mentions him and plays it over and over again.

      4. Now we know why he been mad at Jay for years. Getting to the concert, telling his son he’s going to meet the greatest, seeing his idol in front him, a dream coming true. Til’ Jay shatters his world by simply ignoring him. LMAO.

      5. 100 diss tracks can’t deny this. Imagine Game walking behind Jay, crying ”you can’t do this, please, I’m your biggest fan, I bought all your albums, shit, I would kiss your wife just to kiss you indirectly.”

      6. I’m going to copy and paste this shit on a Game forum lol Now he saying fuck Jay, he sounds like a groupie Jay played in the past lol

      7. Man I used to have so much respect for Game but after seeing this list I’ve lost a little respect for the nigga. When you keep someones name this much in your mouth this is no longer hating, this is obsessing, like a love obsess. HOV better watch out before Game tries to give that nigga some of that “Thugin Love.”

      8. Just how bloggers talk shit about each other’s opinion, mentality and what not, rappers and hip hop artists do the same. Game is an artist choosing a socially conscious route. Jay-Z isn’t. This is like an identity crisis for you guys that have to reiterate your superficial identity. Get ignorant. 😉 Nobody in this day and age wants to hear materialistic shit when the economy is going to shit, the Federal Reserve and those that are politically conscious know that dollar has no figurative or literal value to it other than paper. Sorry, if it’s not socially relevant, and every body can’t be delusional about America any more? then the music paradigm will shift. It’s the nature of the game.

      1. Indeed? then why are you questioning if it’s Boom Bap? If that’s what he considers boom bap then he needs an identity check.

      1. “Otis” is the return to the boom bap dickhead. Go back and listen to KRS-One’s songs back in the early 90’s. You’ll notice the heavy basslines and 808s with raw lyrics on top. That’s the boom bap genius.

      2. Yeah, one of the best albums of the year without a doubt. Grey Hairs is fucking nice, too. Dude rips a mic like no one else. Armor Of God by Vakill is up there, some of the best punchlines, rhymes and concepts I’ve ever heard.

    26. so what our mans tryna say is Hip Hop is King. its sitting on the throne. and we, the loyal subjects gotta protect its title.

    27. “No super over-the-top, big singing chorus or anything,”

      Lift Off
      Made in America
      That’s My Bitch
      Why I Love You

      Did this dude listen to his own album? I mean, I really like WTT, but wtf is he talking about “no big singing chorus.”

      1. 808’s and heavy bassline on top of another bassline. “Otis” has those elements in there. Through the interview they were mainly focusing on “Otis”. Which makes total since that’s the only single from WTT that’s on the radio. That was the style of the boom bap, go back and listen to KRS you’ll see. That’s why the song is loved so much because they took it back to the old school. Listen to the interview again you’ll see what I’m talking about.

      2. Okay then Mr. Stacks….I would like for you to explain to me how the songs I mentioned did not have big singing choruses…I will wait, but I shouldnt even bother because I know thats an undeniable fact. Jay said there were no big singing choruses, and thats just isnt even close to the truth. I dont know what album you listened to.

      3. Then again, I am listening to the album with beats pros, so maybe I can hear these big choruses better than an average, uh, Joe.

    28. hahahaha there was not a single “boom bap” track on watch the throne foh jay z whachutalkinboutwillis

    29. http://www.youtube.com/watch?v=joHCfll2AGI

      THIS is only one piece of why he’s the best. HANDS DOWN! I wonder what the responses on this video will be one day when he passes on. The art, the play on words, the delivery, the mental pic you get while listening to it, the fact that its a freestyle and as relevant today as some of the raps from Reasonable Doubt that people STILL haven’t caught up to yet!

    30. Here is 100% proof that sales are NOT facts.

      “Watch” will not, however, earn the record for the biggest overall digital sales week ever for an album. That distinction is held by Lady Gaga’s “Born This Way,” which moved 662,000 downloads in its first week earlier this year, with the bulk of those sales courtesy of AmazonMP3. The retailer famously priced the album at 99 cents for two days during its opening week. It’s estimated that Amazon sold upwards of 440,000 downloads of its 99-cent “Born This Way” album.

      You see what that says? It says that 440,000 copies only sold for $0.99 each!!!!!
      What a joke!!! So here you assholes are saying that sales numbers are facts, when they tell you that 440,000 copies sold, but what they don’t tell you is that they only sold for $0.99 each.

      That is 440,000 albums that brought in less than $440,000, and they act like that shit is record breaking. $440,000 big fuckin deal, yet they act like some kind of record is broken.

      What a fuckin joke.

      Besides the fact that albums can be purchased by the distributors, that the numbers can be forged, they also don’t tell you what the album sold for becuase they sell for different prices. So they can tell you that artist X sold 10 million copies, but if they sold for $0.01 who really gives a fuck.

    31. This guy said return of the boom bap…lol. What would he be saying right now if HAM blew up the charts? Would we hear Lex Luger is the future? Then That’s My Bitch dropped, dude and chick singing on that. One song hopping the Lex Luger trend, the other with two singers on it. If those two songs really popped off boom bap would be the last thing on his mind.

    32. used biggie rhymes for half his career

      sold out to the illuminati yo get fame and riches

      a good mc but nowhere near top 10

      a gimmick mc!!! sold out like no other

      shawn carter = fraud

      1. @ Anonymous
        Do the math retard Jay has put out fourteen albums in total included collaboration efforts. Biggie had only two albums unfortunately before his timely demise. Now explain to me how could majority of Jay verses be Biggie’s with only two albums. Your a fucking idiot. ‘I tell you big verse/ I’m only biggin up my brother/-What More Can I Say

    33. i know there will be haters but who in the fuck cares!!! This nigga jigga is a fraud, a fake and whatever else negative you want to call him!!!!! trust me jigga is a pussy lickin the white mans ass type nigga!!!!!

      everything aint always what it seems!!!

      just cause it glitters dont mean its gold!!!

    34. jigga played a part in gettin biggie killed (even though biggie himself was into devil shit)

      diddy and jigga couldnt have no one being on a bigger scale than they were

      dont believe it i got proof

      trust me

      1. i heard that theory before and at first i was like hell no!!!! Then after hearing somethings about jigga, I HAVE TO SAY I WOULDNT PUT IT PAST HIM

      2. i got a dvd saying that jigga did that shit i was high when i watched it but now im a look at again. I love j and his music but his name come up into to many illuminati discussions. makes me wonder

      3. cause obama in it too you fuckin dumbass!! black people we are as blind as lost sheep!!! and some of us wonder why mexicans passin us by LMFAO

      4. Keep the hating coming people, because the more you do more it makes Jay even popular on peoples mind lol Nigga Jay-Z is not the first rapper to repeat or paraphrase a line from another rapper. Ya’ll act like he invented the shit LMAO The conspiracy theory is fucking hilarious LOLOLOLOL I guess Hov is the reason Malcolm X was assainated, and the reason levy broke in New Orleans LMAO

        GREAT HOVA!!!

    35. Fuck yall! Just enjoy the music you fuck up broke ass never will amount to nothing haters! Hip Hop is the voice of the hood! Why hate on our voice??? This goes out to every non black artist too, Eminem, RA the rugged Man, Cage , Remedy, Eternia, Atmosphere, and every white rapper that celebrates the culture too (Kreayshawn and V-Nasty not included), let’s celebrate!!! this shit. Black folk talk about how we are oppressed but yet the real oppressors are ourselves. Wake the fuck up

      1. I hear you, I love my 90s shit but, You got all these rich ass rappers throwin away money in the club, the bar etc. Why cant they put some of that shit together and form a community strictly for hiphop. Distribution, Marketing etc. All we need is 2 or 3 of them to shut out the middleman(universal, sony & all the rest)

    36. Ya’ll people wake in the morning and start you’re day off hatin. Man most of ya’ll are a bunch of net gangstas. Dam respect the music period. If you dont like it dont listen to it. If you dnt like jay & ye dnt listen to them or read their interviews, or watch their videos. My goodness stop sucking you own dicks!!!!

      1. yeah, what the fuck was he thinking when he said that? this ain’t even seen boom bap. I mean, the album is OK from what I heard, but boom bap??? hell no

    37. got mills now i can tell my pips what to do,saving the ghetto i dont hear,brother man otis name i use in vain,critics have become we the haters say fuck hov ! now i the hater,broke brother,otis blues man is the money is the money shining like a sepent see me ,im illumunati jyz fuck.go cope it dumm child do nobody hating on yo king

    38. ==I just paid $22.87 for an iPad2-64GB and my girlfriend loves her Panasonic Lumix GF 1 Camera that we got for $38.76 there arriving tomorrow by UPS. I will never pay such expensive retail prices in stores again. Especially when I also sold a 40 inch LED TV to my boss for $675 which only cost me $62.81 to buy. Here is the website we use to get it all from, CoolCent. com==

    39. In my opinion the boom-bap days are long gone. The only reason why the main consumers of hip hop even cared about boom bap was because it sounded completely different compared to every other genre within the 80’s-90’s period. BUT then again nothing is new under the sun, we basically as humans just recycle shit over and over again thinking it’s new when really already attempted.

      1. And it still(boom bap) is very a alternative to anything out their….while mainstreem hip hop has merged with regular pop culture, which leaves very little difference between the two

    40. This album is just pop rap. And Jay-z dares talking about its significance to the hip hop culture? Watch the throne is as important to the hip ho culture as Lady Gaga’s shit.

      1. @ Alex
        Did you listen to “New Day”,” Murder to Excellence”,”Welcome To The Jungle”,”Gotta Have it”,”Otis”,”Prime-time”,”The Joy” they’re not no fucking hip pop songs.

      2. Lyrics is shit as well. But my main concern is the music production. Just three tracks that are fine, one is just OK. Curse as much as you want but this is not hip hop. Hip hop is not only bragging, not real hip hop. Hip hop is old KRS, Nas, Gangstarr etc. You’re welcome, son!

      3. To the second anonymous: You’re obviously brainwashed by Jay-z. If he collaborates with Justin Bieber tomorrow and he claims that this will save hip hop, you’ll still believe him..If Jay-z makes an album with Preemo and Pete Rock and if the guests are Rakim, Nas, Kool G Rap, I might say that such an album will save hip hop. That’s my bitch and Primetime are the only two songs here that sound like a hard-hitting hip hop album.

    41. return of boom bap??? um….okay lol
      and they didnt bow to any popular trends either???? lmao…thats all the album is! the album is garbage…

      1. What’s that suppose to mean lol Like Jay would be scared of Nas’s album dropping. Jay is one of the best lyricist to do it. There is reason why he’s your favorite lyricist favorite lyricist. Nas is incapable of putting commerical and street album out that pleases the hip hop community, because he sucks at it. Nas is one of the greats but Jay is more versatile lyrically and musically.

      2. Nas, the lame fuck, who’s insecure about his own music and changes everything he just did, because he gets criticized from his fans and critics alike. This fool will never have anything close to a throne.

      3. YEAH I’m sure Jay-z is Nas’ favorite lyricist esp after Nas sampled Jay right… oh wait it was the other way around nice try though… yeah Jay is so versatile rapping about cash, hoes, clothes, black cars, coke dealing since ’96… he convinced you morons that he has subject matter that is ‘versatile’ and ‘innovative’ while dropping synthetic pop rap like WTT/BP3

        Nas may not have the commercial appeal, but his concept tracks trump jay’s anyday of the week… jay done anything like rewind? i gave you power? fetus? sekou story? undying love? fried chicken? one love?

        LOL at Jay bringing back boom bap on WTT and the ‘meaningful impact’ of this genius album to the current state of hip hop… yall must really be able to relate to maybachs, black cards, and being the mike jordan of recording.. PLEASE

    42. This album has no signification to hip-hop.

      The only thing it proves is that no matter how shitty of an album two revered artists release, People will still praise it and it’ll fly off the shelves dispute being a pretentious piece of shit. Fuck jigga, Fuck kanye and fuck the throne.

      As a matter of fact, fuck hip hop and all the brain dead listeners ruining everything.

      1. This album has signification to hip-hop.

        The only thing it proves is that no matter how shitty of an album two unknown artists release, People will still hail it and it’ll last on the shelves dispute being praised by people. Fuck lame ass underground rapper 1 and 2, fuck the bottom.

        As a matter of fact, fuck underground hip hop and all the brain dead listeners ruining everything.

    43. Dayum you kids on here are really Hip Hop illiterate.

      Yes they are taking it back to the boom bap.
      and he aint talking bout the WHOLE album

      he JUST is talking bout Otis that ONE track.

      The “Boom Bap” is just a beat no hook and spitting.

      or just rhyming over a sample no beat, no hook just spitting.

      and thats EXACTLY what they are doing on Otis.

      No beat No Hook Just straight back and forth spitting over a Sample…. Thats Boom Bap.

      yall young cats are funny, trying to hate and slam some one who was part of the reason the hip hop culture has become so popular and was apart of the boom bap movement in the early 90’s…

      yall lil kids go learn your Hip Hop history and definitions.

      1. BOOM BAP is hard ass beats and hard ass rhymes ie: KOOL G. RAP, BDP(KRS-ONE), GANGSTARR, D.I.T.C., WU-TANG CLAN!!! hope you get the picture. He’s brainwashing yall to make yall think it’s BOOM BAP. And he knows better!! WOWWWW!! SMFH

      2. and what im trying to figure out is how are some of yall thinking that ONLY a handful of artist can do the Boom Bap style???

        and ooonly albums from a certain era was boom bap, like what Hip hop cant evolve…??? Hip hop has to stay sounding like one thing??? only Primo, Pete Rock, dilla and Prince paul can produce boom bap???

        some of these cats are funny acting…

      3. it’s that it doesnt have a boom bap sound. not that it was produced by a faggot. And anonymous asking wtf i know about hip hop. get out of here, if i was black you’d just be like “uhh well, what, Nas can do no wrong?” get out. I listen to good music not GOOD music, faggot

      1. To make sure that Hip Hop survives in the long run, decades from now. But I didn’t expect a simple minded fool like you to get that.

    44. yeah, what the fuck was he thinking when he said that? this ain’t even seen boom bap. I mean, the album is OK from what I heard, but boom bap??? hell no

    45. First you stole the blueprint album title now return of the boom bap? How many of KRS rhymes gonna come out your fat lips. LOL, KRS made that song in 1993.

      If anyone to blame for the singing choruses is it not Jay himself?

      And like half the songs is singing on this album as well

      here’s where all the Jay “stans” come in claiming how WTH is classic and we should all bow down…

    46. Ive tried and tried to like watch the throne. There are maybe 2-3 songs that are good/decent, but overall, its a joke.

      The verses are just so half assed. Its almost like an inside joke for them…lets but out a shitty CD and see how many people will buy it just because we are who we are.

      1. Agreed! I keep thinking they both have solo albums coming out later this year with the real shit on it and these were just leftovers. No Church in the Wild is the hardest track on there. And that chorus for Made in America? WTF?

      2. I really hope Jay is going to unleash his full potential on the next album. One album where doesn’t care about all this shit and just raps his off would be the greatest thing for Hip Hop in a long time.

    47. It would be official Boom Bap, if they would have had Primo or KRS on the album. Now KRS has a upcoming album with Primo called “Return of The Boom Bip.” The culture has taken a slap in the face from many artist, who proclaim one thing, but do another (using it as a crutch, etc). Now Jay started out on that culture hip-hop style, boom bap (Reasonable Doubt), but as he blew up, he went in another direction sort of. With the corporate world behind everything he does, he’s obligated to do a few things. Otis is a tight song, but boom bap isn’t defined by just a sample and back to back rhyming, that’s just a cipher, which is cool, and traditional on the corner emceeing. However, we know the whole album isn’t on that vibe (how many DJs are used to cut on the album if any at all). The hip-hop definition along with now “the thought of boom bap” definition is and has been retooled, because of who is using it and saying it. Now if they wanted to do a Boom Bap album, the music would have came from cats like Pete Rock, Primo, DJ Scratch, Q-Tip, Eric Sermon, Showbiz, etc and guest would have been cats like Rakim, Kool G, Kane, Skillz, Black Thought, Jean Grae, De La, Nas (Illmatic version), etc. I will say cool album, because it is, but not on the boom bap vibe; just another good album by Jay and Kanye doing what they do on a collab effort. If Jay wants to do boom bap, he would do another version of “Friend or Foe.” Kanye has never been a boom bap track maker and sometimes his name exceeds his skill level as far as tracks; mix downs are excellent though.

      1. Diddo…Plus kanye is too feminine to do an official BOOM BAP album. And like you said jay-z is too commercial now.

    48. Watch the throne is a solid album…been banging hip hop since the 80s…anyone who doesnt agree..probably perfers souilja boys latest mixtape…so light sumthing drink sumthing and watch the throne!!#truehiphopallday

    49. Jay needs to go back and do records like friend or foe and his all time greatest record “A million and on questions”

    50. They Gotta cater to the skinny jean wearin lil shame(wayne) fags out here you know. At the ene of the day its about that $$$$ to them not that BOOM BAP!!! Damn Shame

    51. Gimme a fuckin NAS & PREEMO album! Gimme a fuckin KOOL G. RAP & PREEMO album! or PETE ROCK or ALCHEMIST on production. Guaranteed it will Crush the shit out of that Jay and Ye shit!!!! Gimme some AZ!! Yeah I’m Mad!!!!
      BOOM BAP MY ASS!!!!!!!!!!!!!!!!!!!!!

      1. Nas won’t ever do an album with Premo, Kool G. Rap or AZ for that matter. Do you want to know why? Because he’s a fucking sellout.

      2. Nas a sellout? PLEASE explain this… he just did DR with Damien Marley who is the epitome of a commercially viable artist right? Moron… oh wait he did Hero with Polow da don and Keri Hilson so that must be it… whatever man

        You want to know what are ‘sellout’ collabs: tracks with Rihanna, Pink, Bieber, Katy Perry, Nicki Minaj… has Nas ever done one of those? Enlighten me really… oh but Jay and Kanye do plenty now don’t they

    52. NICELY SAID JAY, THATS WHY I BUY YOUR ALBUMS, EVEN COPPED THAT GREATEST HITS PACKAGE JUST FOR PICS AND ARTWORK!

    53. HIP HOP BEEN ABOUT BRAGGING SINCE THE BEGINNING OF “RAP”. IF U DONT LIKE, GO COP THAT TURTLENECK AND CHAIN ALBUM.

    54. niggaz need to boycott these major labels so real artists can shine and get rich off making mixtapes alone!!

      P.U.H.H.

      1. Well, the people who always complain about the state of Hip Hop are usually the ones that don’t support the acts who need it.

    55. I dont think mafuckers know what boom bap is. Its a term that was given to the style of drum breaks hip-hop producers used to use in their beats. The boom is the kick drum and the bap is the snare.

      1. PREACH MAN PREACH!! I’m getting tired of these “rappers” using that term loosely these days. Busta claims his new album is gonna be Boom Bapish, Redman that Muddy Waters 2 is gonna be on that vein too, and nuff props to Reggie but you can almost see that term as the new “crutch” for lame-ass-rappers to claim they’re bringing back the dopeness. Not saying Jigga & Kanye are lame, but just make the damn music without all the gimmicks is all I’m saying. Boom Bap is definied EXACTLY the way you defined it in your post. Now granted that the Boom Bap drum sound was prevelent in the late 80’s and throughout the 90’s but these lil dudes are gonna pick up on it as if it’s that early 90’s hip hop “sound” & start throwing that term around too, I can just see it already. Boom Bap is all in the hard ass dirty ass drums maaannnn!!! (lol) freaking clones…….

    56. lol WTT “boom-bap” more like “zoom-zap” its sstill a decent album tho but not a classic hiphop sounding album

      1. And that’s good, we enough lame ass underground rappers with no talent trying to bring out some boom bap classics by copying the older ones and reaching 500 people.

    57. fucking album was a big let down… cmon man i was ready for a banging “hip hop” album, but instead i get pop hits?

    58. Watch the throne is a great album it’s different.i had to listen to it a few times and the album is NOT a pop album at all it’s hip hop

      1. KRS 1 won’t do it and he’s had plenty of opportunities. He was asked if he felt a way about Jay taking the “Blueprint” album title and he was all on Jay like it was originally Jay’s idea. I mean, I understand being flattered or whatever but dude was kissin’ ass.

        KRS 1 will find every reason 2 not go against him.

    59. return of the boom bap. i’ll remember that Jay. so when that next solo album drops i expect nothing less.

    60. Jay Z is so wrong, I can tell you that hip hop is no longer youth music, it’s marketers and advertisers’s, it has influenced all music styles, however I won’t call that piece of s*** hip hop. Jay-Z + Kanye West = Lady Gaga

      1. It’s to make sure that Hip Hop survives. What these two have done here, will be appreciated years from now. Jay spitting like a hungry mofucker on half the tracks you calling them Lady Gaga? Something’s wrong.

    61. I buy Jay albums and i supported his psuedo movement since jump but lets break it down shall we? 1st off he did NOT bring hip hop back with this album. NaS did with Hip hOp is dead, and started the conversation about how wack the industry got and it lead to a lotta dudes steppin their pen games up. 2). Raekwon got hiphop album of the year awards and was #1 on Itunes with OBFCL II because the people BEEN tired of the radio bling rap. 3) Slaughterhouse supergroup broke the door down and made it cool to have a bunch of dudes spittin hot bars with NO GIMMICKS AND FUNNY FRUITY HOOKS. And then Eminem signs them!! And the UNDERGROUND SCENE is back with dudes like Jay Elect, Black Hippy, KRIT, GIBBS, KENDRICK, and Fashawn no thanks to Jay who is in the proces of trying to sabotage J Cole’s career So WTF is JAY TALKIN ABOUT?? Son did DEATH OF AUTOTUNE on his last album which was sort of a “SWAGGER JACKIN” of Nas’s HHD but whatever and then on Watch THe Throne what do i hear?? AUTOTUNE!! this dude is a fraud Im done buyin Jay albums (strictly downloading) he’s the best ‘radio rapper ever’ but that’s all he is now he’s actin like he’s some sort of pioneer cuz he mastered how to “DUMB DOWN TO DOUBLE HIS DOLLARS??, rap was on the radio and record charts and was mainstream a decade before Jay was on the radar. Russel had a record label and Bentley’s before this dude, Suge had a label, Puff had a label and there was RAP A LOT in the south pushin the envelope so homie needs to cut it out he aint trend set shit he just had a whole lot of d**ckriders cuz he was ‘safe’. BIG DIFFERENCE

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