LRG (Lifted Research Group) has announced that for their Fall 2011 campaign, they will use the backdrop of San Francisco, California. Previously, the popular clothing and lifestyle line has used New York and Washington as locales for their famed catalog images.

Additionally, the company has aligned with Stones Throw/Universal Republic Records singer/deejay Mayer Hawthorne and Plug Research singer Bilal for the campaign. Last year, artists such as The Kid Daytona and 9th Wonder have been featured in LRG’s campaigns.

Earlier this month, LRG teamed with Karmaloop and to help release Statik Selektah & Freddie Gibbs’ 24-hour album, The Lord Giveth & The Lord Taketh Away.

A video preview for the 2011 Fall line is below:

LRG Fall 2011 from LRG on Vimeo.