Eminem’s Eight Mile Style LLC, the publisher that handles Eminem’s copyrights, has filed a lawsuit against Audi AG in Germany’s Hamburg Regional Court for making an unauthorized use of his smash “Lose Yourself” in its new 2012 Audi A6 Avant commercial and using elements similar to his Chrysler 200 advertisement.
Seeking a cease-and-desist order against the company, Eight Mile Style additionally sued for damages against Audi, which has only aired the commercial in Europe. “We believe Audi not only used ‘Lose Yourself’ to sell their product without permission, but their spot actually feels inspired by elements of Chrysler’s commercial campaign,” said Joel Martin, spokesperson for Eight Mile Style.
Eminem’s Chrysler 200 commercial, part of the “Imported From Detroit” campaign, originally aired during the Super Bowl. He was credited with helping Chrysler Group LLC post its first profitable quarter since it filed for bankruptcy two years ago, helping the corporation increase its net revenues by 35 percent.
(June 2)
UPDATE: An unnamed representative for Audi has claimed that Eminem’s lawsuit has no grounds. The rep told Yahoo! Music via email, “The video referred to is not an advertisement. Also, this does not involve Audi of America. The video was not shown here in the U.S.”
(June 7)
UPDATE #2: Eminem has settled his lawsuit against Audi AG for modeling its commercial off of his Chrysler 300 Super Bowl ad (via XXLMag.com). Though financial terms of the settlement haven’t been disclosed, Audi must donate to Imported from Detroit and other Detroit charities to stimulate the local economy.
“Just like Imported From Detroit helped benefit charities like the Marshall Mathers Foundation, we as Eminem’s publisher can give back to Detroit”, said Joel Martin, who takes care of Eminem’s publishing. ”We’re looking forward to working with Chrysler on several new Imported From Detroit initiatives that will benefit the city of Detroit as well as charities within the city.”
Fuck Audi!!
AUDI KILLS CHRYSLER YOU MORON ,…..YOU EVEN KNOW ANYTHING ABOUT CARS?
Yea man it’s fucked up they biting his advert. but c’mon son, you gonna drive a fucking chrysler over an audi?! you stupid bro?
As If you two fools got audi’s… what you getting paid? yea audis way better but you two act as if you can afford one. lmao
if that aint blatant copying I dunno what is.
New freestyle up. Check it out. This is fire!!!
http://www.youtube.com/watch?v=GXSBEuMK59g
Damn, my boy Em looks like a doll in that picture.
I really doubt this is true. Eminem barely even watches tv or uses a computer
Now how the fuck would you know that, ya fuckin’ clown?
LMAO at foodstamp313
@foodstamp313 Em states in a interview that he doesn’t know how to use a computer, his agent does all updates on FB and Twitter. If you read newspapers instead of blasting other people, we wouldn’t be in this situation, but you are a clown unfortunately, hope your mother is proud, ya dick.
They are called employees and management. Something you haters wont have ever in your life.
Eminem is suing like crazy in 2011.
i know right haha, maybe he turned Jewish lol
fuck US automakers,these fools are known worldwide for faul play in business.
if everybody in the world wants to be STRICT with sample clearance laws for our music.
Then im happy to see our musicians be STRICT with the world about theirs.
That’s big of Em to put that money towards charity instead of in his pockets. He doesn’t need it….Detroit certainly does though. Big ups Em
Eminem should just become the governor of Detroit. He is rebuilding that place single handedly.
The governor of Detroit? Read a book.
I think you meant “mayor”, but I get what you’re sayin’ haha
lol
See, this is why Eminem is the shit! Not only does he sue and win lawsuits that change the face of the music business and such, but he doesn’t just take the money and run with it! He seriously reps his city to the fullest and he actually gives back! Go Em! GOAT
Nice to see him putting the money to use for his city
While all these other rappers are too busy helping third world countries while there’s falls apart, nice to see at least one that still remembers which country he lives in
audi’s a good vehicle but parts and maint. is gonna bust u in the head.
big ups to em’ for a real g move.
like it or not he did a good thing.
idk why but i only comment when high as a kite?
dude being high is the shit. this is a funny ass video to watch wen high
http://www.youtube.com/watch?v=0e42iKGVcPQ
^^^ you serious dude???…
WACK beat
WACK lyrics
WACK video…and to top it off, dude is butt ass ugly…do yourself a favour and never post that link again…
…SMH
its good to give bak to the communities that need it man. check out this positive street banger for the kids
http://www.youtube.com/watch?v=0e42iKGVcPQ
Umm..did anyone else get a virus/virus warning from navigating to this page?
You know what I find funny, is that you can tell the people here are from the hood based on the English typed here. Even when some person is trying to be smart you can tell the person is straight screwed educationally. Keep speaking like this it will get you nowhere, oh wait besides right around the corner. Example: “sample clearance laws” Haha! You are trying to say intellectual property rights or a copyright. Glad the education has improved especially when I’m forced to pay more money to help for your education than my own. Keep building basketball courts for your schools and don’t bring in items that will help.