While attending the BET Awards Nominations event, Roc Nation’s J. Cole spoke on the hold up for his long delayed but highly anticipated album and on the importance he places on being a private person. 

The emcee discussed reasons for not releasing his album yet, explaining that it took time to select the right single. He also made it a point to say that fans won’t have to wait much longer. 

“Now it’s time,” he said in a press conference. “I always had the material for the album. The hold-up was always picking the right single. I think we knew that there was so much on the line and the potential that I had so we were kind of hesitant…[Now,] there’s no more hold up.”

When asked why he isn’t as visible as some other artists due to being “secretive,” Cole placed an emphasis on maintaining a mystique. 

“I’m a private person,” he said. “I was never really big on being on Ustream everyday, all on Twitter, telling you the newest joke I heard, or, ‘I hate this commercial,’ or, ‘I love it.’ I just never thought those things were important. I like the mystique.”

True to this, Cole wouldn’t reveal the latest single’s title or any finalized release date for his debut.