Billboard is reporting that prominent Hip Hop blogger Karen Civil has accepted a new position at Beats By Dre. The chic company, which has risen to the top of the headphone market in the last few years, has appointed Civil its new digital marketing manager, a position based out of the company’s Los Angeles offices. In addition to maintaining her popular blog and Tumblr and Twitter accounts, Civil has also recently served as Young Money Records’ online media coordinator.

Beats By Dre are produced by Beats electronics which was founded in 2006 as a partnership between music mogul Jimmy Iovine and Hip Hop legend Dr. Dre. The company’s headphones have quickly become the cans of choice for audiophiles and professional recording artists alike.

Billboard contacted both Civil and Beats Electronics seeking comments about the blogger’s appointment but have, as of yet, received no word back from either party.