Snoop Dogg has teamed up with MetroPCS and Samsung for the release of the Galaxy Indulge phone, the first 4G LTE Android phone commercially available service. Now, in order to celebrate his recent partnership, Snoop has reinvented himself as named Snoop Dogggg.

“It feels good to be working with MetroPCS and Samsung for the launch of the Galaxy Indulge,” said Snoop. “I’m stepping it up to 4G’s so my phone can keep up with my demanding, always-connected lifestyle.” 

Snoop’s work with the wireless network doesn’t stop there, however. Snoop is starring in a series of “The Dating Show”-style videos alongside model Brittany Dailey, “The Man with the Golden Voice” Ted Williams and fellow LBC emcee and frequent collaborator Warren G. 

MetroPCS is also giving fans the chance to meet Snoop with their “Indulge with Snoop Dogggg” sweepstakes. The winner of the contest will win an all-expenses paid VIP trip for two to a Snoop Dogg concert this summer, complete with front-row tickets, backstage passes and two Samsung Galaxy Indulge smartphones. The contest can be entered at any MetroPCS store through March 31. More information on the contest can be found here