The Urban Wrestling Federation (UWF) will be launching this spring, bringing the worlds of wrestling and Hip Hop together.
The UWF is being launched by Steve Karel, an original producer of Extreme Championship Wrestling (ECW), which was established in 1989.
“We’ve essentially created a ‘double brand,'” said Karel to AllHipHop.com. “With the marriage of urban music and wrestling, we’ve expanded our audience reach, while spontaneously opening the door for higher attendance, product development and sponsorship. The crazy wrestling matches of the past will look like a game of cards compared to what is in store for the UWF.”
E1 Music has partnered with the UWF to provide talent and promotion for the events, which will be pay-per-view.
“We at Entertainment One Music are very excited to be participating in the initial event launch of the Urban Wrestling Federation,” said Alan Grunblatt, E1’s president. “We will be supplying some of our urban artists and their music to the first TV event, taping in the next few months. We will be assisting in the promotion of the first national pay per view broadcast including our artists.”
The first artist promoted through UWF will be Gorilla Zoe.