Nelly will appear in one of three commercials for the Ford Explorer this weekend. The ads will air during the Grammy Awards, and represent Ford’s attempt to “lean heavily on music to tell the Explorer story.”
In the 60-second comedic spot, Nelly butts heads with a director who insists on including unnecessary fireworks and extra dancers in a video. In the background, his single “Gone” featuring Kelly Rowland also plays.
The Grammy Awards air this Sunday.