The Black Eyed Peas Reportedly Played Super Bowl Halftime Show For Free

    Last night, the Black Eyed Peas performed at the Super Bowl halftime show. The veteran Hip Hop-turned-Pop group played catalog hits like “I Gotta Feeling,” “Boom Boom Pow” and “Where Is The Love,” in addition to covers of hits by Guns N’ Roses and Billy Medley & Jennifer Warnes. While the Peas had one of their biggest audiences to date, the Interscope Records act did not charge to perform.

    Forbes’ Zack O’Malley Greenburg reports that despite mid-six-figure performance fees, the multi-platinum group performed free of charge last night. The article reveals an analysists’ explanation as to why the top-earning performers (and halftime shows of yesteryear) benefit from the appearance.

    In November of 2010, the Black Eyed Peas released their latest work, The Beginning.

    Read the full Forbes article here.

    27 thoughts on “The Black Eyed Peas Reportedly Played Super Bowl Halftime Show For Free

    1. i heard people saying how bad they were, and im like you’re just figuring this out now? they have been trash forever

    2. They got their money from it

      Go over to Itunes, both their last albums jumped like a motherfucker on the sales charts, they knew what they were doing, Free or not, there’s no publicity bigger then the Super Bowl

      And Yes, I know they suck before you all bombard me with faggot ass replies, I’m not defending their music, just discussing the buisness aspects of why performing for free was a smart play for them

      1. Well said. No way they didnt get something outta that. Smart comment. You obviously know what you are talking about.

    3. Props to the Peas for showcasing hip hop at a venue like the superbowl. But if they didn’t get paid, what about their dancers and personnel? hopefully they were compensated..

    4. Who the hell’s buyin’ they shit in the first place? That was the first time I actually listened to the Black Eyed Pussies, and I WILL NEVER WANT TO HEAR THAT SHIT AGAIN. To me, that was just jumpin’ around, singing with autoune and expensive bells, whistles, glo-sticks & fireworks. And to top it all off, they all came out there dressin’ like Janet Jackson at her Super Bowl performance. The only rap group I thought that sounded good when they did that futuristic type space shit was Outkast back in ’96 (15 FUCKIN YEARS AGO). That was, by far, the worst Super Bowl halftime show I’ve seen.

      1. Just cause they are worldwide doesn’t mean they are any good.

        There’s no way you could honestly say that they did a standup job last night. That shit was garbage and the world wide web agrees.

    5. They should’ve paid them to sing a bunch of lyrics that nobody knows, have two of the members do nothing but hop up and down for a 15 minutes, then let everybody get upstaged by the guest performances of Slash and Usher.

      Wait…

    6. They probably get paid on the back end after all of the commercial revenue gets totaled up. No way they did that for free.

    7. maybe they should have paid them a little money maybe they wouldnt have called it in or at least paid a good sound crew and a musical director. And what was with there outfits its the same outfits that they been wearing for about a year now they outfitted 50 dancers but didnt freshen there look

    8. they only saying that because the performance was fucking horrible they looked like mighty morphin power rangers for fucks sakes hahahaha and whats her name raped the national anthem it was a fuckin mess did that hoe say she didnt get paid ether hahahaha good game though hahahaha

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