will.i.am is making moves. The Black Eyed Peas frontman is now leading Intel as well, after becoming the Director of Creative Innovation with the company. He’s also created a new application for Apple products, one called BEP360, which is the first off of will.i.apps, a new company he’s in charge of. 

BEP360 offers a 360 degree viewing of BEP’s latest single, “The Time (Dirty Bit).” The demo on williapps.com offers a look at what this does. Users can move their iPhone, iPod touch or iPad and the video can be seen in different angles. 

“will.i.apps and the BEP360 app have been established to help artists tap into the potential of our hyper-connected mobile world and bring fans deeper inside the music far beyond a four minute audio recording,” Will said in a statement. “It’s a unique and completely new way to experience 360 degree music immersion that will bring artists and fans closer together.”

Users of the app can be purchased for $2.99 from Apple’s App Store. 

As mentioned, this is not the only move will.i.am is making. He is now official the Director of Creative Innovation with Intel, a job he’s excited about. 

“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” he said in a statement. “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”