During the mid to late 90’s No Limit Records was one of the leading forces in Hip Hop. The label, launched by Master P in 1990, sold over 75 million records during their initial run, which ended in 2003 amid legal troubles. But now No Limit is back, rechristening itself as No Limit Records Forever, and specializing in digital-only releases. And there are some familiar faces in positions at power. Original No Limit roster star Silkk the Shocker will serve as the labels COO and while Master P’s son, Romeo, will act as the labels president.

In a statement to AllHipHop.com, Romeo said, “I can relate to the new era of this music business. I have a lot of on-hands experience working with one of the greatest music company execs ever, my father…My goal is to build a digital hub where artists can become entrepreneurs and make instant revenue off of their music. My resources and I have created a technology to stop online piracy.”

The label currently has a few artists signed up including execs Romeo, Silkk the Shocker, G5-J, Lil D., Gangsta, Black Don, Suni Blac, Eastwood, and Bengie. They are still looking for interested parties to staff the label on both the creative and executive sides. Visitwww.NoLimitForever.com for more.