Master P may have once been known as “The Ice Cream Man,” but the onetime No Limit Records is not promoting desserts with his latest campaign. The New Orleans, Louisiana rapper, actor is participating in the Move Through Music event during this year’s Grammy Awards next month. Another party involved is America’s First Lady Michelle Obama. has MSNBC video coverage of the collaborative efforts between the onetime Rap superstar and the President’s wife here.

Although largely inactive from Rap over the last six years, Master P remains involved in son Romeo’s career, as well as charity for hungry families.