Last week’s Black Friday shopping holiday proved to be quite successful for a variety of retailers with a number of music retailers reporting impressive sales. Billboard.com reports that several record stores have artist and label-aided holiday-exclusive products to thank for their sales.
Music Monitor Network executive director Michael Kurtz revealed to Billboard.com that Black Friday music sales may have been up 20-25 percent compared to last year.
While most stores reported decent sales some retailers struggled due to the early morning mega-sales of larger retailers.
“The big box stores had everybody getting up at 3 a.m. in the morning to get the big bargains,” a merchant explained to Billboard. “By 1 p.m. on Black Friday, sales started crawling to a halt as everyone was going home because they were exhausted from the early morning shopping sprees.”
Music retailers, both big and small, are hoping the increase in sales due to Black Friday will roll over into the holiday shopping season.