Throughout the late 1990s and early 2000s, Master P and his No Limit Records imprint gave jobs and opportunities to numerous artists and staff throughout the New Orleans, Louisiana and Northern California area. Now more distant from music, the onetime mogul is providing to a million more, with his drive.

P and his daughter, Columbia/Sony Records artist Cymphonique are driving the pledge to feed and clothe one million less fortunate this holiday season.

The website is currently under construction, but will be up for user donations soon.