Jay-Z has pulled out all the stops in promoting his new book, which drops on Tuesday. There have been billboards, lyrics on pool tables and on roof tops. The latest promotional effort has Jay-Z teaming with Gucci for a custom Decoded jacket.

The jacket will be on display at the Gucci flagship store on 5th Ave. The lining of the jacket features Jay’s analysis of “Blue Magic,” The Neptunes produced bonus track from American Gangster. The jacket was created by Hov and Gucci Creative Director, Frida Giannini.