iTunes may be going through some changes if reports are true. Currently, iTunes allows for 30 second clips but according to a few sources, iTunes will begin providing listeners with 90 second preview clips of music tracks. Reports indicate that Apple has been sending this update to labels already. 

According to Digital Music News, Apple sent out a message stating that this change will affect iTunes in the United States, noting that the move comes to lead listeners to purchase more music.

“We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States. We believe that giving potential customers more time to listen to your music will lead to more purchases.”