TMZ reports platinum-selling artist Lil Jon will join the cast of NBC’s “Celebrity Apprentice.” The show first premiered in 2004, and NBC describes it as “an engaging and fresh look at the changing face of corporate America. It will showcase what has turned out to be an incredible cast of candidates, all vying to become The Apprentice and all deserving of a fresh start to their careers.”

Lil Jon brings business savvy to the table courtesy of his endorsements with Oakley and Crunk! energy drink as well as his own Little Jonathan brand of wine. Lil Jon explained what made his brand so successful while recently speaking with

“I definitely consider myself a walking brand,” Lil Jon said. “If I come on board with someone to support their brand, it’s family. I’m not just gonna take the sunglasses off when I walk off television. I’m gonna support the brand 24/7.”