As Dr. Dre and Diddy have secured strong revenue streams entering the electronics sector, partnering with Monster to release two branded models of headphones and ear-buds respectively, Atlanta, Georgia’s Ludacris is set to be the next.

The Disturbing Tha Peace co-founder held a party in his hometown recently to unveil his new line of headphones, called Soul. The Def Jam Records superstar reportedly has plans to additionally create an all-in-one home stereo unit, that plays CDs, radio, iPods and other MP3 players. has pictures from the weekend event.

Luda already maintains his Conjure cognac liquor.