On Thursday, September 23, at noon, Rap/Rock outfit N*E*R*D will join Honda 3D for a special event in New York’s Times Square. Pharrell, Chad and Shay will perform catalog hits as well as upcoming tracks from their album, Nothing while the auto-maker unveils its new Honda CR Z Sport Hybrid Coupe model.

This event will be the first time in history that 3D media will air on Times Square’s television billboard. Additionally, Maxim magazine models will be distributing free copies of their upcoming “3D issue.” Lastly, Playstation 3 will host booths where gamers can race in 3D to Gran Turismo 5.