Proximo Spirits, Inc. and Three Olives Vodka has announced that they have enlisted Lil’ Kim as the face of their latest drink Purple. The former Junior M.A.F.I.A. emcee is the first celebrity endorsement featured in their “What’s Your O-Face?” campaign for the grape flavored vodka drink. Proximo Spirits’ VP of Marketing Elwyn Gladstone said that the Queen Bee is “…a perfect match for our latest flavor.”
“Lil’ Kim is the personification of the sassy, fun and confident brand that Three-O strives to embody,” said Gladstone. “We are so delighted to welcome Kim to the Three-O family, and look forward to introducing Three-O Purple to her dedicated fan base.”
Lil’ Kim added, “Since I’m Queen Bee and purple is the color of royalty, I’m thrilled Three Olives has asked me to bring my flavor to the sexy ‘O-Face’ campaign for their new Purple vodka!”
The “What’s Your- O-Face?” campaign will included a series of ads run nationwide and in-store merchandising.
