Over the past few months, LeBron James and Drake have made apparent their budding friendship. Besides featuring on LeBron’s autobiographical documentary “More Than A Game,” Drake has teamed up with the Cleveland Cavaliers baller in the past to throw star-studded parties much like their All-Star Weekend bash. Now, it looks as if the two young stars have joined together once again in an effort to recruit NBA hopeful John Wall to LeBron’s fledgling marketing firm LRMR. Wall, who had a breakout freshman year on the Kentucky Wildcats, is projected to be the No. 1 draft pick.

Last month, Drake was spotted wearing a Kentucky basketball jersey during the Wildcats’ win against Wake Forest. “I’m just a natural fan,” the Toronto rapper told the New York Times. “I love the team. It’s such an inspiring young squad and I’m a young man so I’m just here to support my team.”

Drake’s recent affinity for the team may also be related to LeBron’s attempts to sign the 19-year old basketball player to his marketing firm. LRMR hopes to secure a deal with shoe companies like Reebok who would be willing to offer up to $3 million-$4 million every year for the NBA recruit. “Wall isn’t going to be LeBron, but he’s the most hyped player to come since him,” said a sneaker industry insider. “And sometimes, hype is just as important as talent.”

James told reporters that he has already built a relationship with Wall. “Yeah I have a relationship with him,” he said. “A really good relationship. With not only John [Wall] but his family. We talk all the time.”

LRMR represented the Memphis Grizzlies O.J. Mayo for a short time, as well as Minnesota Timberwolves rookie Jonny Flynn. The firm has not done particularly well in the past due partly to its status as a young entity, and acquiring Wall would be a huge kick start to its position in the industry.

Wall has not yet announced if he will sign with James’ LRMR firm.