When Diddy reportedly joked that “If you’re not drinking Ciroc Vodka, you’re drinking pee pee,” some competitors became irate. More specifically, Martin Silver, CEO of Georgi Vodka, responded to this comment with a demonstration in Times Square, New York.

Silver protested Diddy’s comments by putting bottles of Ciroc Vodka in a toilet bowl. He then attempted to deliver it to Diddy’s Sean John office. The event was filmed and shows Silver trying to enter Diddy’s building, only to be met by security guards who wouldn’t allow it. A roll of toilet paper was also thrown out of an office window in reply to the taunt.

All of this can be seen in the Daily News video below.