It is funny how things change isn’t it? Fifteen years ago, if someone would have said that Ice T would become a national ice cream spokesman, they probably would have gotten laughed at. Fifteen years ago, politicians were trying to have Ice T banned for his controversial music. Now look at him, he is still making music, he has made movies and now hosts his own TV show. Now you can add national spokesperson for Posse Pops ice cream.
The new company is owned by Rick Brown, who worked for ice cream giant Ben & Jerry’s for 20 years. The ice cream company will be taking a socially conscious approach to selling their product. Each individual wrapper will have educational information on topics like sex and drugs. The product will be heavily marketed towards urban youth. Hopefully other companies get inspired by Rick Brown’s idea.