With sponsorship from Ciroc, E! Entertainment and NYC Taxi & Limousine Commission, Sean “Diddy” Combs is trying to keep drinkers safe during tomorrow’s New Years Eve celebration. What is now becoming a tradition, the founder of Bad Boy Records, Sean John Clothing and partner with the famed vodka is making Yellow Cab rides and MTA fares in New York City free to the public.
For the first time ever, Diddy and Ciroc are extending the measure to Sin City – Las Vegas, Nevada.
“As the ‘Official Vodka of New Year’s Eve,’ we made a huge impact last year helping New York get home safely, so I’m proud to announce that we’re bringing Safe Rides back in an even bigger way,” Diddy said in a statement. “New York stands as the world’s icon for a New Year’s Eve celebration and Las Vegas is the biggest party destination in the country. By bringing this program to both of these great cities we will continue to show the rest of the country that a sophisticated holiday celebration doesn’t end when the ball drops, but when everyone gets home safely.”
Ciroc teams will distribute thousands of debit and MTA cards to adult consumers (while supplies last) in New York City between 8:00 p.m. and 11:00 p.m. on New Year’s Eve. Each debit card will provide up to $15.00 in cab fare – the approximate cost of a single taxicab fare within New York City. All MTA cards are redeemable for a one-way subway or bus fare valued at $2.25.
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In Las Vegas, CIROC brand ambassadors will distribute pre-paid taxi cards (valued up to $15) at key venues and high traffic locations in an effort to promote responsible decision-making this holiday season.
