Ice Cube has opened up about the NBA’s alleged efforts to sabotage his BIG3 basketball league as he kickstarts his “Fuck The Gatekeepers Podcast Tour.”
The Hip Hop Hall-of-Famer joined The Joe Rogan Experience this week where he claimed that the NBA has attempted to influence potential sponsors and broadcast networks to not partner with his three-on-three league.
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“We’re not trying to compete in any shape or form with the NBA. We’re very complimentary,” he said. “So I don’t understand the things that’s being done behind the scenes. Encouraging people to not sponsor us. Encouraging networks not to play us.”
Cube explained that his growing basketball league, which he launched in 2017, will have to fight back against the NBA’s alleged campaign for it to survive and thrive in the future.
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“We’ve been able to survive but at a certain point it’s just redundant and ridiculous and we gotta fight back in some shape or form,” he added.
While sharing a clip of his interview on Twitter, Cube added: “The league the NBA loves to hate…Welcome to the ‘Fuck The Gatekeepers Podcast Tour. First stop, @joerogan…guess who’s next?”
The league the NBA loves to hate…Welcome to the “Fuck The Gatekeepers Podcast Tour”
First stop, @joerogan…guess who’s next? pic.twitter.com/1watQ5pAKE
— Ice Cube (@icecube) June 29, 2023
Ice Cube’s media tour isn’t close to over. As he revealed earlier this month, he’s planning to go to every major outlet in an attempt to “expose the gatekeepers” when it comes to the world of basketball.
“I’ma go talk to everybody. Everybody,” the former N.W.A rapper said in a video posted to Twitter. “And get a chance to get my message out to the people. Be able to let people hear from me.
“And you might agree, you might not. But the important thing is for me to go on these platforms and say what I feel about what I think.”
He continued: “Some people may get pissed off. ‘Cause I’m going to talk to everybody. I’m not playing. It’s gon’ be a crazy summer. It’s gon’ be fun.”
Fans of Cube can expect the West Coast icon to appear on Bill Maher’s Club Random podcast next week, where he’ll most likely shed more light on the BIG3’s hoop rivals.
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The BIG3 tipped off with a successful week 1 earlier in June and the league is now headed to Dallas’ American Airlines Center for a loaded week 2 on Saturday (July 1).
