The rollout for Eminem’s new album has begun in an unusual way. A few eagle-eyed fans on the Eminem subreddit were quick to take notice of a suspicious Instagram post by Eminem’s longtime manager, Paul Rosenberg. The post appeared to be a simple promotion for Yelawolf’s Trial By Fire album on its surface.
In the background of the picture, an ad for a prescription drug called Revival set off alarms for Slim Shady stans due to the use of a backward “E,” which has been a trademark of Eminem logos for years.
What appears to be an ad for some new prescription drug turns out to be a not so subtle marketing campaign for Marshall Mathers’ next album, which — by all indications — will be titled Revival.
According to the Detroit Free Press’ directory, the ad was purchased by Interscope Records. And upon inspection, the ad’s website is clearly a gag that’s full of Eminem references.
The video on the site clearly uses the instrumental from Dr. Dre and Eminem’s 2011 single “I Need A Doctor.” It’s also filled with references to Eminem’s hit single “Lose Yourself” like “It’s easy to lose yourself” and “With Revival, I won’t waste my one shot.”
The phone number provided on the site also features the same clues with the “I Need A Doctor” beat and multiple lines from “Lose Yourself.” That’s not even mentioning the “sweaty palms” side effect listed on the page.
The final example of this being an elaborate marketing campaign is the small print at the bottom that reads, “Manufactured by Popsomp Industries.” Popsomp Hills was the name of the fictional rehab center used to promote Eminem’s 2009 album, Relapse.
As the site says, “REVIVAL could be music to your ears.” And more than ever before, it looks like Eminem’s new album is a reality.
Int er est ing… Marketing. Wonder who is doing the Beats?
With all the hints at Dre with the use of ‘I Need A Doctor’, I’d take a first guess at him. Could be wrong, who knows.
Em i been a fan of yours since i was 12..I’m 30 now..so your influence has influenced me to even wanna pick up a mic..and I’m black..please don’t disappoint us with “revival” the last couple album’s we’re major disapointments..people like to trash n bash relapse..but my oppion overall beats,lyrics,substance.. That was your best album since mmlp..I’m exited!!! Let’s get that 2 chainz single rollin with trap beats salute to the legend
I agree with you I been a fan since I was 12 and I just turned 31. Relapse was def his last solid album. He just got so much back lash for the accents he used that he switched up his style and never went back. He needs to go back with this album he let the critics get in his head
PURE FUCKEN SIMPLE GENIUS
Haha you can actuality call the number!
Really clever. Takes me back to “100 Miles and Running” with Kamurshol.
In chopped and screwed voice “BUYYYYYY THEEEE ALLLLBBBUMMM”
Side effects include “brain washing, selling out your fan base, sounding like a puppet,being corny” please consult anyone who couldnt care less about this hollywood shit
It should be titled “Liberal” because that’s all that Eminem is now. Boycott Shady!
^When you listen to eminem because he’s offensive but then he offends you
You should change your name to “Party Over Country”. Pledge to the flag, not your party, dumbass.
i hope he doesn’t make a classic album with boom bap beats and amazing lyrics. Hopefully it is just a bunch of chicks singing on the hooks and pop production like the past 3 albums have been, so I won’t feel bad about him turning into a liberal twat. If he gets some Dre, Just Blaze, Alchemist, and Kanye beats and murders the verses, then I’ll be pissed.
Eminem needs to be on this no album what he always wanted to be: Nas. No weird voices, no gimmicks, no pop trash and no weird beats. Just straight slow deliberate rapping on serious subjects in the form of Jay-Z wth his last album. Very few people can carry a whole album with slow conversational rapping: Eminem is one of them due to his lyricism.
The features must include Nas, Jay, Royce, slaughterhouse and 2Chainz and Adele just to balance this shit out…
Katy Perry needs to be up in this motherfucker to be a classic like mmlp2. Big ups Em on the freestyle! We love Hillary and Podesta just like you!
Fuck eminem, fuck hhdx, today it was revealed in mainstream news that it was the democrats who colluded with russia during the election…For those of us who listen to libertarian/republican/conservative talk radio or news, we already knew this… We knew about the uranium deal over a year ago and trump himself even knew the $9 million phony dossier was purchased by the DNC. All the accusations made by the democrats and mainstream media have essentially been proven untrue of the President and have turned out to be true of Hillary Clinton and the democratic nation party. Emailgate, Benghazi, Uranium, Haiti, Bosnia, Vince Foster, all the speeches, Bill, the list of crimes goes on and on, yet people can’t seem to understand why Trump is president..
The RNC colluded to stop Trump (before he was the general election choice). Sure, the DNC lied about how they spent their money, but their not as guilty as the RNC in this case.
Half of Trump’s team is now involved in their own “Emailgate”, and Bengahzi? You should worry about Trump and Niger. And what do you mean, “Bill”? Like Trump never cheated?
Listen to something else besides Faux News/alex jones and maybe you’ll see both sides are guilty… i bet you still believe in Pizzagate.
Seriously. Stop spreading biased news.
Isn’t there a Fox News forum where you guys can circle jerk over Trump and politics? Go away.
I wish hiphopdx didn’t dip their nose into politics and censorship so there wouldn’t be so much propaganda pushed in the faces of hiphop fans left or right, yet they do… So it is my duty to counter the mainstream media’s lies and cover-ups with the facts… It is a sweet victory for Trump and the anti-establishment supporters to be vindicated by the mainstream media. Let this be a lesson; for the better part of a year Hillary Clinton, the democrats, the left/central mainstream media and the rest of the establishment have been lying to defame President Trump and to protect the criminal establishment… But sadly the mainstream media will recognize collusion associated with the Hillary Clinton campaign and Russia to remain relevant as a news source, but then they will downplay the reality of the corrupt politician’s actions…Trump has been in headlines non-stop for a year over conjecture of Russian involvement in our election…But now the revelation of uranium deals to benefit Russia by the Clintons and the overt displays of libel, slander, and TREASON have faded away in a matter of two days in the mainstream news. They have spent a year lying and defaming Donald Trump, with no real proof of misconduct, yet the Democratic Establishment Nominee skates away with blood soaked clothes and hands, the murder weapon, and fat pockets…
In your case it is unfortunate that the news that has come out is biased against the establishment and the prior regime,… We dealt with lies and bullshit for over a year… Put a fork in the Trump Russia narrative, the truth has finally come out to all the butthurt anti-trumpers… oh and yeah HILLARY FOR PRISON 2017!!!!!!!!!!! 🙂
He could bring out a fukken CD with no beats and gurgel pepsi for 90 min and that shit would be dopper then most the shit out now. Fukk you haters. We be over here with Hopsin, Yela, Tech N9ne and Strange, Kendrick, Wu-Tang, Shady and X. You stay in the Mumble section with your Figit Spinner and Tight Lady Jeens…Drops Mic…
For every bad current rapper, there is a sheep stating how eminem is still the best rapper. I have gave every eminem album after the eminem show a listen, and beside a few tracks, the guy really fell off after Proof died. Even though i’m white, you mainstream white kids really don’t know about quality music
Legit. I’ll admit Eminem is basically the most talented rapper to ever do it…. but somewhere along the way, he stopped making good music, and just had good lyrics and flows super fast in every song. He’s not what he used to be, that’s for sure. Tends to happen to druggies that quit and all that… the music changes.
Eminem is the best rapper tho. Every album has classic songs. To say he’s really fallen off after Proof died is just being ignorant. He’s the most skilled MC in the game and possibly of all time. Get outta here with that sheep BS.
Relapse, Recovery and MMLP2 don’t have a single hit on it. After TES the guy lost his motivation, and that is when he should of retired as G.O.A.T, not release more saturated and incoherent sh!t. And yes, SHEEP, thinking he has been relevant at all in the last 10 years, the guy can’t even promote his artists.
Isnt music supposed to be liked by what you like as an individual, aka your opinion lol. Mean like you cant just say that someone needs to change their opinion because you dont like the style of music they like. I may not like this newer style of hiphop but im not gonna go around and tell people that they dont know “quality music”. Believe it or not some people thing of country music to be good and “quality music”
Shit. I was hoping for SSLP2 or EMINEM SHOW 2. Mmlp2 was a major step in the right direction. Still excited.
Don’t worry, it will be a number 2 for sure…..
Eminem with his first 3 albums was one of the best to do it. Nobody has done it better since. In fact he did it that well that people started to dumb it down and now we’ve got to the point where these mumble rappers are the ones people look up to. Look at the music that came out 40-50 years a go. Soul singers with 50 piece orchestras behind them. The production was immense , now listen to the trash that’s in at the moment with the IPad beats. Darwin was wrong, we’re Regressing and fast.
Word shout out to Safari for writing your lyrics!
We definitely need a “REVIVAL” from these jokes in the rap game now. I may enjoy Eminem’s old music more than this newer stuff, but I’m still fkn excited for this.
Hope REVIVAL is more like RELAPSE than RECOVERY and THE MARSHALL MATHERS LP 2. More Dre/Shady beats than pop productions.
While I’m very excited for this I’m goin to hold my breath a little bit too. PLEASE PLEASE no recovery formula he’s been doing since that album and for features Dre, royce and slaughterhouse please. That Skylar gray bullshit can take a hike aside from maybe one track
He should have just named his album “G.O.A.T.” we all know he is.
Eminem’s Team are Geniuses!
“We’re done with this fake dossier, it was made up. And I understand they paid a tremendous amount of money and Hillary Clinton always denied it, the Democrats always denied it, and now only because it’s going to come out in a court case they said; yes they did it, they admitted it. And they were embarrassed by it but I think it’s a disgrace, its just really sad, its a very sad comment on politics in this country. The whole Russian thing is what its turned out to be, this was the Democrats coming up with an excuse for losing an election. It’s an election that’s very hard for a Democrat to lose, because the electoral college is set in such a way that is very hard to lose that election for a Democrat. They lost it, they lost it very badly and very easily, I mean you look at the votes it was 306 to what? 223 or something…They lost it by a lot, they didn’t know what to say, so they made up the whole Russia hoax. Now it’s turning out that hoax is turned around and you look at what’s happened with Russia, and you look at the Uranium deal, and you look at the fake dossier and that’s all turned around.” – President Donald Trump
Whats your point? Of course the whole Russia thing was made up.. but just cause you hate Trump doesnt mean you’re pro-Hillary. Both Trump and Hillary suck.
Lemme guess, you were a lifelong Eminem fan, but now that he lashed out against your “hero” Trump, you feel betrayed. Its ok, go listen to Kid Rock, he’s a trump supporter!
I think I will listen to some Ted Nugent or J-Dilla, if we are going that way… both eminem and kid rock are trash… fuck you shia leboof