Eminem Issues P.S.A. Ahead Of ‘The Death Of Slim Shady’: ‘[This] Is A Conceptual Album’

Eminem‘s next studio album is right around the corner, and he has now informed fans that the tracklist was put together with a particular goal and listening experience in mind.

On Thursday (June 11), a day prior to the release of The Death of Slim Shady (Coupe De Grâce), the Detroit MC took to social media to let his followers know that his next release isn’t just a random bundle of songs.

“Public service announcement: the ‘death of slim shady’ is a conceptual album, therefore, if you listen to songs out of order they might not make sense. Enjoy.”

Check out the post below:

Public service announcement: the "death of slim shady" is a conceptual album, therefore, if you listen to songs out of order they might not make sense. Enjoy.

— Marshall Mathers (@Eminem) July 11, 2024

The Death of Slim Shady (Coupe De Grâce) is scheduled to go live on Friday (July 12).

Earlier this year, Eminem kickstarted its rollout by releasing an obituary for the aforementioned alter ego that helped kickstart his career in the 1990s. Published in the Detroit Free Press back in mid-May, the piece was was centered on the forthcoming project.

Accompanied by a picture of the 8 Mile star wearing a Jason Voorhees-style hockey mask reminiscent of his younger days, the article stated that “Fans ‘Will Never Forget’ [The] Controversial Rapper” in the subheading.

The body read: “A product of Detroit who began his career there as a rogue splinter in the flourishing underground rap scene of the mid to late 1990s, Shady first became a household name in 1999 with the debut of his playfully deranged single ‘My Name Is,’ which — along with its uniquely eye catching video — exposed the young artist and his lyrics to a wider audience.

“Ultimately, the very things that seemed to be the tools he used became calling cards that defined an existence that could only come to a sudden and horrific end. His complex and tortured existence has come to a close, and the legacy he leaves behind is no closer to resolution than the manner in which this character departed this world. May he truly find the peace in an afterlife that he could not find on Earth.”

So far, the D12 leader has released two singles to stir up anticipation for the album: “Tobey” (featuring Big Sean and BabyTron) and “Houdini.”