On Thursday (April 20), the rapper showed off what it’s like to be Front Row Earl, whether he’s courtside at a Golden State Warriors game, touching grass for the San Francisco 49ers, or behind the plate at a San Francisco Giants game.
Throughout the Jae Synth-directed clip, the Bay Area native is seen chopping it up with famous friends in a highlight reel that includes JAY-Z, Snoop Dogg, Steph Curry, Diddy, Klay Thompson, 2 Chainz, Too $hort and more.
“I’m humble, I take pictures and I shake they hand/ I love the Area teams I’m a super fan/ I’m sort of like Spike [Lee] and Jack Nicholson,” he raps alongside his wife.
Watch the video for “Front Row 40” below:
E-40’s courtside anthem comes after a controversial scuffle with the Golden 1 Center’s security last weekend when the legendary rapper was ejected from game one of the Golden State Warriors and Sacramento Kings series during a heated fourth quarter in Sac-town after a back-and-forth with a heckler.
“Unfortunately, it was yet another reminder that – despite my success and accolades as a musician and entrepreneur – racial bias remains prevalent. Security saw a disagreement between a Black man and a white woman and immediately assumed that I was at fault. I was absolutely humiliated by the Kings’ security team,” E-40 said in a statement.
“I’ve attended countless NBA games throughout my lifetime and have always prided myself in my professionalism, so this experience has been jarring. I was absolutely humiliated by the Kings’ security team and I’m calling on the franchise to investigate the appalling conduct that transpired.”
Both parties have since had transparent conversations and chalked up the removal to a “miscommunication” and the Kings released a statement agreeing that 40 was not breaking any fan code of conduct and shouldn’t have been ejected.
After skipping out on game 2 in Northern California, E-40 will return to the Chase Center on Thursday night (April 20) when the Warriors suit up for a crucial game 3 against the Kings missing their star Center Draymond Green. The team is currently in a 2-0 deficit following two road losses in the series.