The trailer, which dropped on YouTube on Saturday (February 10), features the comedian and “record label owner” approaching the show concept from a Big Brother-like perspective, and features the Doggfather as a de facto label head in what seems to be a send-up of Making the Band.
The rest of the trailer, however, careens through various reality TV tropes, integrating everything from arrests and angry judges to ambulances and TMZ. Chris Brown even leads a dance competition of sorts, and somehow midgets on toilets and Birdman also make an appearance.
Check out the fever dream-type trailer below.
It must be made clear, too, that Coulda Been Records is a parody label.
“We pretty much did this with our own money and put all the contestants from Coulda Been Records — the label — in one house, competing for $50,000,” he explained. “So, you know, we giving out opportunities, brotha, but we ain’t just giving it — you got to earn it.”
Coulda Been Records is based on Birdman’s Cash Money Records, which is most evident from the resemblance in their brand logos. For that reason, the Maryland comedian has been in the hot seat ever since Baby caught wind of his antics.
The beef, which many suspect is a bit, escalated last year as the 54-year-old mogul and his people mobbed Druski and stole his bling.
In early November, the New Orleans native shared a picture of himself holding a chain with the Coulda Been logo on it. In the caption, he wrote: “SURPRISE PARTY B*TCH/ SLIPPIN IN STUDIO/ RICHGANG.”
The following day, TMZ published CCTV footage of Stunna and two other people pulling up on the funnyman inside a studio and subsequently engaging in what the outlet called a “minor scuffle.” As the confrontation turned physical, Druski and his crew were caught on camera running away.
Sure enough, he disputed the reports soon after and claimed that there was more to the story than the footage circulating online.
“Ofcourse TMZ wouldn’t show all the camera angles… I HANDLED MINES [100 emoji] #WasRunningToTheTrunk #DatGetbackAMuhfucka,” he wrote on social media next to a carousel of images.
Included in the photo and video set were the headline in question, the accompanying footage, a clip of Forrest Gump running, and a snippet from an Instagram Live between Soulja Boy and Famous Dex wherein the latter keeps yelling: “Go get your chain back!”