Drake Hoping To Cash In On His Popular “YOLO” Phrase

    The phrase “YOLO” may have been a runner-up in the “Trend We’d Like To See Die” category in the 2012 HipHopDX Year End Awards, but despite that, Canadian artist Drake is still hoping to cash in on the popular phrase he created.

    Serving as an acronym for “you only live once,” “YOLO” has been plastered on all types of apparel throughout the year, but over the week the immense use of the phrase seemed to really spark the Young Money artist’s attention.

    Using the Instagram handle, @champagnepapi, Drake posted pictures of two separate items that featured the “YOLO” phrase.

    The first picture, which showed about 16 hats with the “YOLO” phrase on them was taken at Walgreens and also included this comment from Drake, “Walgreens….you gotta either chill or cut the cheque.” In a second picture taken from the rapper, this time at Macy’s, a t-shirt with the phrase “YOLO Is My Motto” along with Snoopy and Charlie Brown was pictured along with the caption, “Macy’s…same goes for you.”

    As of now it’s unclear what steps Drake would have to take to see any profit from any apparel which uses the “YOLO” phrase.

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    45 thoughts on “Drake Hoping To Cash In On His Popular “YOLO” Phrase

    1. Reminds me of when Paris Hilton wanted to put a copyright on the phrase “That’s Hot”. Then again, drake overall kind of reminds me of Paris Hilton anyway.

      Should have gotten a pattent beforehand idiot

      1. Smart dumb mufuckas, lemme tell ya…if he didn’t make up the word, he can’t make money off someone else usin it. Of course, a remedial ass response like yours is to be expected from lames who say silly shit like “It’s about money, hater. Go make some.”

    2. Eh…big whoop. you’re a celeb. of course peeps will be hopping all over your phrases. Remember when cash money were mad as hell that they didn’t cash in on “bling bling?” Now that shit is universal. Even old white ladies raped that term.

    3. ..AND HE HAS ALL THE RIGHTS TO DO JUST THAT! DRAKE MADE YOLO WHAT IT IS IN TODAYS GENERATION…HE BOUT TO MAKE MORE THAN YOUR FAVORITE RAPPERS NEXT VENTURE…WAYNE WITH TRUKFIT, DRAKE WITH YOLO, THE YMCMB SWEATSHIRTS…OLD NIGGAS LIKE PUSHA STILL TRYIN TO MAKE PENNIES OFF THEM BY DISSING LEGENDS THAT DIDNT DO SHIT TO HIM..YMCMB STAY LAUGHIN AT YALL SORRY NIGGAS

    4. BIRDMAN SAID WAYNE INVENTED “BLINGBLING” WHAT A DUMB FUCK JERMAINE DUPRI AND JAYZ SAID IT 3 OR 4 YEARS BEFORE…THIS YOLO SHIT IS STUPID THERES NO WAY HE WILL CASH IN ON IT

    5. LIST OF NIGGAS WHO SHOULD CASH IN ON WORDS:

      Cowboy – Hip-Hop
      Melle Mel – MC
      MC Eiht – Gyeah
      Wu-Tang Clan – Cream
      Dr. Dre – Chronic
      Lil Wayne – BLING BLING
      Eminem – Stan

    6. You don’t come to America asking for no damn cheque, we got checks here. Drake and Justin Bieber, this feels like a real life South Park the movie.

    7. For those who live in Fort Lauderdale, we know YOLO is a restaurant located downtown that was in business before Drake trash ass song was released. Fuck that nigga and his fans.

    8. YOLO is a county in Killa Cali!

      Norte Califaz Yolo County!

      NORTE 14! fuck scraps and crips and bloods and Drake!

    9. Didn’t realize you could make money from acronyms lol. Drake is a DFM ( Dumb F*cking Moron) whos SAD ( Suck A D*ck).

    10. nigga must be out his fuckin mind

      at least he wouldn’t get any royalties from me. hell, he ruined the phrase, “you only live once” used to actually be words of wisdom before this sumbitch came and smeared all over it

    11. That’s pretty typical for a canadian jew. I wish someone would send him back along with the music he made. I bet if he left cash money he wouldn’t ask for the royalties back from them. Cuz we all know he wouldn’t get it.

    12. “if he didn’t make up the word, he can’t make money off someone else usin it”

      If a company thinks by using Drake to promote this word on a product makes them money then it doesn’t matter who created it. I doubt Drake’s going to make millions off this anyway, but if it was your favorite rapper would you be this butt hurt?

    13. Its real simple he is not going to get paid off of that word he didnt created it, that like me saying to stop using the word nigga because i made a sound about it, NIGGA Please we been using the word nigga before you make a sound of it.

    14. YOLO isn’t his , its from a resteraunt in ft. lauderdale, FL .. if anything they need to be cut a check for copyright infringment

    15. This nigga who cant even rap wants a check for somethin he didn’t? This nigga got the saying from Mac Dre saing “You only live once” Im guessing thats why he tries(tries!! Drake can rep Mac) to rep the Mac named Dre

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