Drake has made a surprising return to his acting roots in a commercial for his Better World Fragrance House.
The brand have launched their first scent, named Summer Pink, which retails for almost $150 and will be available nationwide from May 12.
Drake has a starring role in the commercial for the fragrance, playing a mad scientist looking to create the perfect scent.
The clip shows Drake working on a potion in his kitchen and appears to have finally found it as he says: “Fuck. Fuck. That’s good.”
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The former Degrassi star then adds: “That’s it. That’s it.”
In a press release, perfumer Michael Carby said of the fragrance: “Summer Mink was inspired by a yin-yang principle of fusing warm, creamy base notes with cold spices and sparkling citruses. The ingredient composition was uniquely crafted to reflect a multinational culture with aspirations toward a Better World.”
Drake has made no shortage of big business moves over the years.
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One of the most lucrative is his stake in Dave’s Hot Chicken, with the fast food chain on the verge of being sold for $1 billion.
According a report from Reuters the restaurant is working with investment bank North Point and “exploring a potential sale” upwards of $1.3 billion.
Drizzy became an investor in 2021, and per Eater at the time, “He has a very good stake.”
After launching as a pop-up in LA in 2017, Dave’s now operates over 250 locations around the world and generates roughly $1 billion in annual sales.
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Last year, Drake also bought an interest in Italian soccer club Venezia to save them from bankruptcy.
According to an article in GQ Italia the 6 God received notice that the nearly 120-year-old Venezia club needed 10 million Euros ($10.9 million) immediately, and then another 30 million Euros ($32.7 million) soon afterwards, in order to stay out of bankruptcy.
So Drizzy sprung into action, according to the star’s chief business officer Matte Babel.
“Venice is an incredible city and Venezia has always been a special club,” he said. “I spoke to Drake, then Brad [Katsuyama, co-owner of Venezia] and I discussed the details of how we could help. Within two weeks we had a deal, raised the money needed to pay the salaries and avoid bankruptcy.”
In addition to the investment, ties between Venezia and Drake deepened via the superstar’s Nike sub-label NOCTA, which is now the team’s “official technical partner.”
