Drake and Adonis are the stars of the latest NOCTA ad promoting the line’s “Love You Forever” Nike Air Force 1 sneaker.
The custom AF1s arrived with a restock on Saturday (December 2) via Nike and NOCTA’s websites and the full-size run remains available for purchase for the Drizzy fan in your life with a retail price of $160.
The white synthetic upper-leather and mid-sole remain the same as the iconic Nike OG sneaker but “Love You Forever” is inscribed on the side of the heel in a scripted font. There’s a slight change from the traditional stars used for traction on the bottom of the shoe, which have been re-shaped into hearts.
“Family Ties. The Boy for NOCTA Love You Forever AF1 Available on NOCTA.com and SNKRS,” the ad is captioned on Instagram.
An accompanying photo finds Drake and his son together while Adonis is getting his hair braided as Drizzy takes care of lacing up one of the AF1s.
Find the post below.
Family Over Everything.
Love You Forever AF1
— NOCTA (@OfficialNocta) December 3, 2023
It’s been a busy fall for the NOCTA brand. Last month, Drizzy celebrated the return of the NBA season with a full hoops-theme collection, which features everything from $18 socks to a $175 jacket along with other items including a headband, performance pieces and briefs.
Drake even enlisted his For All The Dogs executive producer and NBA superstar Kevin Durant for a series of comedic campaign pictures posted on Instagram.
One of the images finds KD in a velour jacket hoovering up a room full of cash, with Nike NOCTA branding even appearing on the vacuum cleaner.
The second promo picture focuses on the two-time NBA champion while he’s on the phone wearing a NOCTA basketball uniform, with an image of himself in his Phoenix Suns attire on the TV opposite.
“Easy Money, for NOCTA,” reads the campaign tagline, nodding to KD’s “Easy Money Sniper” nickname.
Drake launched NOCTA with Nike in 2020, becoming the latest rapper to collaborate with the sports giant following the likes of Kanye West, Kendrick Lamar and Travis Scott.