The trippy Grin Machine-directed clip finds Rocky dressed in business attire while bossing around employees before he leaves to go hang out and play video games with friends.
The A$AP Mob frontman even recreates the viral meme of him looking nervous stuck inside a mosh pit during Rolling Loud NYC in September. The Harlem native passes away but his friends charade his corpse around the city in a nod to 1989’s Weekend at Bernie’s.
“It has been a pleasure getting to be a creative collaborator with EA on the new Need for Speed game,” A$AP said in a statement. “’Shittin’ Me’ serves as the lead track from the game soundtrack and with so much excitement around it, it was only natural to also do a music video.
“Grin Machine did a great job paying homage to the game collaboration with AWGE with the fun wacky aesthetics, and shout out to krash and hec for the music as always.”
In addition to Rocky, his peers such as Playboi Carti, Tyler The Creator and fellow A$AP Mob members A$AP Ferg and A$AP Ant all contributed to the game’s soundtrack.
Rocky and his AWGE creative agency worked in tandem with Need for Speed on a campaign and the TESTING rapper is part ofUnbound‘s Takeover Events mode where players can race Rocky and have a chance to acquire his Mercedes 190E when they defeat him.
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While the wait for his next album continues, A$AP Rocky made an appearance on Metro Boomin’s Heroes & Villains album where he guests on “Feel the Fiyaaaah” alongside the late Takeoff in his first posthumous verse.