50 Cent has been known to seek business ventures outside of selling his own music. Acquiring majority ownership of SMS Audio in 2011, the Queens native has been in the process of creating new headphones for the last few years.
In a recent interview with the Wall Street Journal, 50 and his SMS partner, Brian Nohe announced they are on the verge of a partnership with a major tech company.
“We’re working with a major technological company and soon to announce a very major new product,” Nohe said. He also explained how he believes there is room in the headphones business for more players, as many believe high-end headphones is becoming a saturated market.
“There’s certainly enough room for major players [in the premium headphones category],” Nohe explained. “The industry is evolving to really look at the delivery system, the headphone device, the iPhone or Android smart tablet, and they’re starting to see these things as an ecosystem that you work with. So, yea, there’s plenty of room out there.”
50 Cent says Hip Hop and music in general have been the advertisements for high-end products like cars since it became commercially viable.
“It’s the things we’ve been doing for a long time without being conscious of it,” 50 said. “Like the major companies–Ferrari, Bentley, Rolls-Royce, Lamborghini–they don’t make car commercials because music culture has been their commercial. For all that time, we take those things and create the music videos that would constantly have it have representation to the general public without them spending the marketing dollars.”
SMS Audio recently released their sports line of headphones with partner Carmelo Anthony. The headphones are available in three colors, Sport Blue, Sport Pink and Sport Yellow.
Watch the full Wall Street Journal interview below:
(August 9, 2014)
UPDATE: SMS’s upcoming deal could be with Intel, according to Gizmodo.
“Sources close to the deal told us that the company will announce a new set of headphones based on Intel’s health monitoring technology this very evening,” the site says.
The report also says SMS will create a product called BioSport In-Ear, which is said to be based on technology Intel showcased at CES earlier this year.
(August 14, 2014)
UPDATE #2: CNET has confirmed the SMS/Intel collaboration.
A photo of the SMS/Intel headphones are available to view below.
RELATED: 50 Cent’s SMS Audio Releases Sports Collection With Carmelo Anthony
hiphop50 woops hiphopdx at it again
who gives a fuck bout this nigga?????only 50stan
you care nigga you on every article leaving first comment
its almost like you sit around hittin refresh waiting for a new 50 story so you can whine like a bitch nigga instead of ignoring it like normal people do who don’t like him…
funny azzz website, shiiittty did thid or that, but we dont see ntn … smh please post about what’s going on in hip hop shittty headphone are peanuts
Good for money, Black people need more wins (influential/successful black folks), too many losses (emasculated black males, cartoon characters/’rappers’). Congrats to Curtis, Dre, Oprah et al. The Talented Tenth dream lives on.
he already has a deal with Disney and Lucasfilms to make all Disney and Star Wars headphones and electronic devices, it doesn’t get much bigger than that! 50 keeps winning.
Yet he isn’t a billionaire like Jimmy and Dre. SMS will never be the #1 brand of headphone no matter how much Curtis wishes it was. I don’t see anybody with them.
Dre still isn’t a billionaire,
nothing wrong with being #2….especially if you can make hundreds of millions out of it
especially when you did it in half the time as dre, diddy and jay-z without half the compromise. 50 the only street nigga making million dollar deals still robbing niggas for they chains at awards shows and summer jam
When will this dunkee learn there is no more money to be made in headphones that aren’t beats. Chicken is where the cash is at. Try our lemon pepper at a Wingstop near you.
Sorry Curtis but the headphone business is a wrap now that DJ Khaled is in the game! We The Best by DJ Khaled headphones about to make Beats By Dre look like Fisher Price.
Are you dumb or high?
A little from column A, a little from column B
WE THA BEST NIGGA JUST LISTEN!!!!! KISS THE RING
Lmao
Epic fail at trollin. More like We flopped!!!
lol
new slaves
..which means more house niggas hating on their own people.
My last pay check was $9500 working 12 hours a week online. My sisters friend has been averaging 15k for months now and she works about 20 hours a week. I can’t believe how easy it was once I tried it out. This is what I do,
=======================
http://WWW.MUMJOB.COM
=======================
better buy your stocks now, oh wait you dweebs and trolls got no savings or knowledge of the stock market lol broke losers
Thanks for the financial advice, Donald Chump.
“especially when you did it in half the time as dre, diddy and jay-z without half the compromise. 50 the only street nigga making million dollar deals still robbing niggas for they chains at awards shows and summer jam”
But the facts are he made less than those other people. If you had $200 mill in the bank would you be snatching chains like a sixteen year old? This is why 50 can never make that one big move that sets him over the top. He can arrange deals like nobody’s business, but he allows his ghetto side to take over.
its called being real.
how much money does he really need? he already has more than he can ever spend. i would gladly settle for 5th richest nigga in rap and he just keeps on hustling.
Some dudes will always be immature and pawns but thats why Dre and JayZ and Diddy are raising and maintaining their worth while 50 is dropping in his annual worth every year and losing multiple lawsuits. You can always find some white investor willing to do a deal with you if you attach your name to some merchandise or project but most of these dudes will always be workers and
co owners.
blah blah bruthadee where you been NIGGAR i missed laughing at your sad delusional 40 year old comments
the biggest ross groupie of all time is trying to discredit 50 Cent when Ross earned as much as Mac Miiller last year, LMFAO. what boss moves is ross making? hes busy pimping out belaire rose and wingstop, companies he has no ownership in. sounds like a worker to me.
“Dre and JayZ and Diddy are raising and maintaining their worth while 50 is dropping in his annual worth every year and losing multiple lawsuits.”
Oh are you his accountant? He lost 1 lawsuit this year as far as I know but made a bunch of big deals. His worth is definitely on the rise whether some geek in the comments realizes it or not.
He makes 7 mill on a slow year with no record or tours. Officer Ricky hustled his ass off and still couldn’t make top 20 on Forbes. Mac Miller money ass nigga.
“Anonymous:
Some dudes will always be immature and pawns but thats why Dre and JayZ and Diddy are raising and maintaining their worth while 50 is dropping in his annual worth every year and losing multiple lawsuits. You can always find some white investor willing to do a deal with you if you attach your name to some merchandise or project but most of these dudes will always be workers and
co owners.
Postedan hour ago”
Dre and JayZ are a different breed they have that crazy ability to bring high quality products into mainstream consumption and show competency as label owners. Consistency. Russel Simmons laid the blueprint and everybody else pretty much followed but lets not act like Wayne is a slouch with the mini empire he built after he formed Young Money.
lets not act like wayne didnt have to give up his dignity, manood and anal virginity to get his lil mini me empire
this is just a smart nigga fuck that
AWWW SHIT, ANOTHER POWER MOVE FOR 50
HATERS GONNA BE MAD
RUMOR HAS IT HES SIGNING A DEAL WITH LIVE NATION TOO FOR A COUPLE HUNDRED MILLI
What are you oing with your life besides celebrating some Black dudes success?
What are you doing with your life besides hating on anonymous people online and a black dudes success?
Black men are Gods to them, they worship us and invest in us with their money and energy which is why more and more of their women are doing the same.
bruthadee only dreams that he could get a fit educated white woman. instead he fucks the fat sloppy bitches no respectable white man would ever touch.
Apple uses Intel.
WE THE BEST HEADPHONES
It fills my bitter heart and soul with anger and rage to see this man continue to be so successful after everything he did to my favorite rapper.
I wish my favorite rapper was a boss like Curtis. My man is out here selling chicken wings making pennies.
I wonder why bosses like Diddy and Jay never got into franchises ran by white boys? They bossed up and started their own shit like Justin’s and 40/40 Club.
Most white bitches still think that 40/40 and Justines are still open down hear and havent been closed but they are not from our community anyway so why would they?
Jigga man just opened a new 40/40 club in ATL at the worlds busiest airport. Thats a boss move if you ask me. Diddy still had 14 successful years of running his own restaurant like a boss.
Rick Ross has reportedly partnered with Slim Fast.
lmfao
Kendrick has reportedly partnered with Gerber.
#FERGUSON
50 flopped as a rapper but he’s still a great actor… Acting like anyone gives a shit about his has-been ass.
I say this as a 50 fan also; I wish he’d done better but what a fucking disappointment, in every way.
Niggas and they’re crab in the barrel mentality. 50 doesn’t need rap music. Dude has a hit television show on Power, and another series coming to Comedy Central.
Entertainment money is longer than rap money, so he’s good.
You don’t have to be a fan to congrat a man for making moves that niggas like you will NEVER be able to make.
He is nowhere near a “great” actor and yeah he may be a disappointment on the music side of things but most of his fans dont care about the music anyway they care about his money and beefs.
How has he failed in music? He has consistently dropped multi platinum selling albums which have made millions across the whole world and influenced many rappers – he also created the mixtape game and is the reason why rappers make mixtapes to this day – he is one of the most respected and successful rappers in the last decade :S
What the duck are you smoking?
Plenty of rappers have dropped platinum albums, rappers like Soulja Boy and Young Joc.
He did not create the Mixtape game, Too Short was selling customized Mixtapes as far back as 1980.
He is one of the least respected figures in HipHop music which is why he has been disrespected by so many people including the people in his own crew. Most respectable rappers would never put him on their albums or do songs with him.
His succes cant be denied he entered the rap game at the perfect time with the two biggest co-signs in the culture and with the help of Jimmy Iovine he became a major force but after the fad and gimmicks went away he turned into an isolated joke.
Ja Rule has 5 Gold and Platinum albums in his catalog and 50 Cent has 4 Gold and platinum albums but the King T.I already has 7 Gold and Platinum albums and he didnt need the biggest names in Rap to hold his hand to get em.
cosign tip. got in from em and dre. when they left no one has been interested since.
“King T.I already has 7 Gold and Platinum albums and he didnt need the biggest names in Rap to hold his hand to get em.”
you gotta be kidding me, go look at the features he used to get there
Tip is @Bruthadee the middle aged racist troll, no one else writes comments that long just to prove points about how much 50 cent sucks. its personal to him.
too short? lol
flash and them pioneers invented the mixtape, cut it out
they would record the jam in the park and sell it
“If you had $200 mill in the bank would you be snatching chains like a sixteen year old? ”
Uhhhhhh no, Id be buying TV networks or getting on the executive board at Apple, better yet Id be dropping platinum albums and going on tour with Beyonce fine ass.
you aint a thorough hood nigga though. neither are dre or jay-z.
Any snitch, junkie, rapist or common criminal can take pride in being a Hood Ni99er but sensible people find it more respectable to take pride in being a real MAN.
u think like a 3 year old kid !!!
Some of you niggas are dumb high! There is more yo life than a bunch of dumb kids paying too much for beats by dre. You Idiots thought Lebron wore them becaus they were cool? He made 30 mill off the sale to Apple. What 50 and Intel recognized is that people want to keep track of their workouts but they don’t want to wear anything additional to do so. Headphones is the one tech item that people must have when they workout. Last point is that 50 face won’t be all over the product, this is about manufacturing and this deal taps into a mmainstream market. Go outside and find a book to read and maybe you’ll see that the world is bigger than YMCMB
preach!!!
Dude you’re spot on – these lil idiots are mad cause someone got a deal… this is great for 50
Wooooooweeee haters gonna hate but fuck fif is really making some moves out here….Hustler who still spits grimes but doesn’t lose his integrity by working with slobs like Rick rozay or French Montana, or young thug
LMAO at spit grimes, fans like you are why he sings about Candy shops and Amusement Parks and does songs with Skylar Grey and Nicole Sherzinger. Your hero lost all integrity when he did a nude shower scene with Terrence Howard.
thats funny coming from a guy who defends lord jamar for doing an actually fully frontal wangs out shower scene
also the guy who defends an actual former prison guard who used to search his black brothers assholes for the drugs he now lies about selling in his raps…. and you wanna talk integrity?
These white bitches are homosexual by nature, 90% of their emotional reactions are about searching assholes and riding dicks. Little pink dicks.
bruthadee is mad his fav rapper used to search bootys for a minimum wage living
50 aint dropped a good album since massacre
you’re missing out then, bunch of good mixtapes with original production that were basically albums.
nah. all rehashed garbage. been stale for 10 years
death to my enemies> the games last 2 albums
hahah yeah games last 2 records were terrible, LAX was so/so. 50 and game are very similar in how they fell the fuck off after their first 2 albums
50 enough respect
Do you guys know 50 cent company sms audio also manufacture all the headphones and earplugs sold at Disneyland? He really learned how to play this game from scratch hood genius
plus he got those Star Wars headphones, comic con geeks probably eating that shit up
Godfather 50!
surprised anyone wants to do business with this fool given he acts like a spoilt child half the time.
cuz you’ve done business deals with 50 before right?
how he act like a spoiled child when he worked and hustled for everything he got
must drive you mad how you cant even get a job serving lemon pepper wings and he makes multi million dollar deals with ease
corporate hip hop full of sellouts cuz music don’t sell anymo’
The unflappable King of Beef may have landed a big situation with Live Nation, according to reports on the internet. There seems to be huge deal to the tune of $300 million for the G-Unit General. Seems like this report started at thisis50.com and continued to roll downhill. Now, I am not sure if this is true, but it may be possible that is popped off because of the G-Unit reunions. I dont know to be real, but that could be it. Anyway, 50 is getting money all over the place. I heard a few deals hes working on overseas too. The next album is coming too. Dont get it twisted, he made money off that last one.
I’m hearing this Intel venture puts SMS valuation around $700million – if true 50 owns 51% of the company – plus his Water, The success of “power” …- he catching up that Forbes list.
50 got these clowns sick!!! LOL!
I got a white my gf got a purple one
I got a white one n my girlfriend got a purple one
Only purple yo girlfriend got is the black eye I gave da bitch lol.
Witty like Oscar Wilde!
he needs to do something
coz he finished in the rap game..
50stan wll blow him nomatter what tho
gayboy
Why would I support a drug dealing felon?
why not? if you dig deep enough into most of the companies you support daily you would be surprised what you find out, junkies, wife beats, diddlers, crooks, cheaters, racists..
We support our Godfather financially so he can fatten his pockets and we can brag about how much money we made him and Brian Nohe.
bruthadee is mad his pockets aint fat but his tummy is
a true boss move, not some nickel and dime chicken shack franchise where the white man makes all the profit.
You sound like a traitor, shouldnt you want other white boys like you and your Father to make ALL the money?
Bruthadee is just jealous OP has a father when he never got to meet his.
Ross is making plenty or else he wouldn’t waste his time.
according to Forbes he made as much as Mac Miller last year who has no restaurants, no record label, no Reebok or Belaire Rose deal and no gold albums. what a shitty hustler.
teach us how to stunt godfather, show us how to hustle and get money the queens way
Congrats!
Those look like they are made to fit on my dick ? WTF
you must have some kinda weird dick they look like ear bud headphones to me.
50 stay hustling
I support anybody who is really making a step in the right direction.
50 does that here. He bought a small promising start-up and turned it
into a real giant.
We live in a world of:
No black owned
– Corporations
– Supermarket chains
– Car Manufacturers
– Household electronics
– Computer manufacturer
– Software company
etc
Anybody who can help make a change is appreciated!
Agreed.
-food distribution
-school curriculums
-energy (gas, oil, solar, electricity, wind)
-transportation
-real estate (commercial or residential)
-manufacturing (brothers don’t even own a pencil factory, think about that one REAL good)
now look at these other so-called “paid rappers” and see the tomfoolery and how their money ain’t sh@t
p.s. don’t think the reasons are all that we are “stupid” and “irresponsible”, there’s a lot of cock-blocking that goes with it…..go read up on the REAL Black Wall Street in Tulsa, OK and Carver Bank of NY
At least you have Denzel Washington movies and liquor stores on every corner.
He needs to give all that money to Michael Brown’s family
LMAO what for? so they can blow it all on cars, booze , drugs and fast food? they would be dead in a year.
Nine years after cashin her $10.5-million cheque, Hamilton lotto winner Sharon Tirabassi is catching the bus to her part-time job so she can support her kids and paay the r3nt.
Tirabassi, 35, has gone from rolling in dough to living paaycheque to paaycheque.
The Lotto Super 7 paayout didnt come with a f1nancial adviser and before she knew it big house, fancy cars, designer clothes, lavish parties, exotic trips, handouts to family, loans to friends the money was gone.
You dont think itll go (at the time), right? Tirabassi says.
Shed check her acccount now and again, but there were always so many zeroes that she figured it was fine until one day there was just three-quarters of a million left.
And that was time for fun to stop and to just go back to life, she says.
Tirabassi is happier today, she says, adding life has more purpose now than when she was shopping.
She works part-time as a personal support worker and is raising her six kids in a rented house in downtown Hamilton.
Her husband, Vinny, 35, has another three kids from a previous relationship.
“there were always so many zeroes that she figured it was fine” i imagine chief keef living and thinking like this
50 is a pimp and you are his prostitute
and you are the jealous nigga wishing he could afford to buy a night with me
He only pimps men.
nope he pimped Olivia now she on LHHNY
“i would gladly settle for 5th richest nigga in rap and he just keeps on hustling”
5th richest ain’t bad, but being #1 is the ultimate bragging right. It must eat Curtis alive that Dre became close to a billionaire.
why would it bother him to see his friend and mentor succeed? he knows Dre is older than him and put in more work pioneering the genre so he deserves everything he has.
There’s enough millions for everyone out here who has the drive to go get it. Curtis is just getting started.
you sound like a jealous snitch. niggas in Columbus, OH fuck each other in the ass real faggots over here nigga and fake Bloods
what we need to own businesses for? we got the trap spot and cocaine(crack(HARD), powder(SOFT)), Heroin smokable and inject, and pcp, marijuana so what we need to be moguls for? fuck Dre, Diddy, Jay-Z, and 50.