Now a regular figure at the annual Consumer Electronics Show in Las Vegas, 50 Cent sat down with What’s Trending at this year’s conference and answered questions about the current state of technology and his own SMS Audio line specifically.
Speaking about the growing SMS brand, 50 Cent broke down the company’s latest expansion around the world.
“We’ve been able to launch in over 62 countries,” he said. “We actually beat out some of the top brands in those international territories, too. We were able to create the BioSport version of SMS Audio headsets. This headphone has technology in it that allows it to monitor your heart-rate, how far you ran, how many calories you burn. We were able to launch it first. I think Apple’s acquisition of Beats was for music, the rights they had to music and different things made it cool.”
Addressing SMS’ partnership with Star Wars specifically, 50 explained the magnitude of the deal.
“The Star Wars brand has sustained its relevance since 1975,” he said. “It’s really one of those companies, they won’t license Star Wars to someone—it’s tough to climb in bed with Star Wars.
“They would only associate themselves with a high-end audio product and then you identify with the real passion connected to the Star Wars brand and gotta ramp everything up,” he added. “This is our second generation of it. This will be out May. The film doesn’t come out until December.”
After joking about his botched opening pitch at an MLB game in 2014, 50 was asked about his predictions for music industry trends moving into 2015.
“You gon’ start to see artists immediately,” he said. “The song’s gonna come out before the record companies have a chance to listen to it ’cause they’ll make the record. And artists feel like they have a hit or they’re passionate about the music and they got platforms that they could put it out on and no limit to how far it can go with exposure.”
For additional 50 Cent coverage, watch the following DX Daily:
those star wars joints are gonna be a huge win for SMS and 50
Over price toys don’t waste your hard earn money on this crap trying to keep up with these rich athletes they the only ones really sporting these joints ,50 knows the music biz is dying fast only tour money is being made out here no cd’s selling only a few really getting money the rest are broke and faking it in videos
Just cause an artist isn’t a millionaire doesn’t mean their broke. There are plenty of musicians pulling in a respectable salary while living within their means. And licensing can lead to much more money than shows. Shows are a break even source for many and that’s why merch is so expensive at these events. Stop thinking every rapper should be on Jay-Z’s level of wealth.
it’s the music industrys own fault why we’re in this position. albums should have been done away with in the early 2000s when downloading became big. now this paradigm is on its dying legs and they’re barely just switching over to streaming which is how it should have always been. convenience will always trump cost. streaming is much easier than pirating so more people will do it even if it costs them a couple dollars. it was never about price, but about ease of access. buying albums < pirating < streaming.
plus with a smartphone in everybody’s pocket streaming has much more of a userbase than ever before. even with some of these smsartphones coming out now with high quality speakers and onboard digital audio converters. even if your phone don’t have taht you can still hook it up to bluetooth speakers or use headphones
Here’s some bold predictions- 50 will still be irrelevant, but he’ll still think he has the year’s best selling album despite the label refusing to release it, and zero f*cks will still be given about any and everything this idiot does.
Then WHY are you watching the video fool…
Hey Donkey, his album will be released on his own label. So there cant be a label for holding it back
You small minded mufucas need to broaden you point of view…so quick to say when someone is “irrelevent”. You think being relevant is having a song on a radio and getting play in the club…or strip club. Nigga 50 still making boss moves..multimillion dollar deals..still top 3 earner in hip hop. People still want to hear what he has to say…still has a top show on tv..”POWER” which he is producing…how the fuck is he NOT RELEVANT? He is making MORE money then all these little petty rappers you hear on the radio….FUCK music…that rap money funny these days…
You dumb son of a bitch! What other artist is on a level where they can brand Star Wars?! Did you read correct, I said Star Wars!!!! Get out yo mama basement and do something with yourself other than hate on another nikkas plan!