50 Cent will soon be debuting one of the first-ever celebrity-branded FAST channels (Free Ad-supported Streaming Television).
According to Deadline, 50’s G-Unit Film & Television in collaboration with Lionsgate will debut the 50 Cent Action Channel on Roku on Tuesday (December 10).
The channel will be a curation of 50’s favorite movies and shows in the Lionsgate library – which includes over a dozen films that feature the entertainment mogul himself. It will also include his long-running STARZ show, Power.
Additionally, Lionsgate plans to air programming stunts themed around 50’s songs and albums – like a heist-themed stunt tied to his 2003 LP Get Rich or Die Tryin’, and a female-led action stunt based on his 2008 G-Unit single, “I Like The Way She Do It.”
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In a statement, Roku’s VP of Content Acquisition & Programming Jennifer Vaux said: “We’re excited to collaborate with our longstanding partner Lionsgate and Curtis ’50 Cent’ Jackson on this innovative channel. 50 is one of the biggest stars in the world with a massive audience and an unmatched impact in the content space. Viewers are going to love this fun, unique way to explore Lionsgate’s awesome lineup of action programming, as well as behind the scenes content from 50 Cent.”
“I told you it’s lit,” 50 wrote when sharing a screenshot of the report on Instagram. “ROKU for the win, 50centAction will be the #1 fast channel on every platform in 1 year. They playing I’m working let’s get it!”
With his hands in many projects, 50 Cent also recently teased the opening of the first brick-and-mortar location for Jadakiss’ coffee line.
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In an Instagram post on Monday (December 2), 50 shared the logo for Kiss Café, which the LOX rapper launched in 2022 alongside his father and his oldest son.
“It’s a go @jadakiss SHREVEPORT is ready let’s get it,” 50 wrote, referencing the Louisiana city he recently made home to his G-Unit Film & TV Studios.
In the comments, Jada seemed to imply things weren’t totally in motion yet, however, as he wrote, “@50cent i’m waiting on YOU.”
For now, Kiss Café coffee and merch is available online and in select locations, but Kiss’ father Bob Phillips has expressed his desire to open up a physical location in the near future.
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50 Cent has purchased a ton of land and property in Shreveport as he expands his G-Unit Film & TV brand, so the inclusion of a coffee shop from his peer (and former enemy!) would make perfect sense.
