South Korean alternative R&B artist and producer Rad Museum dropped his latest double single, “Brainstorm,” on Wednesday, August 4th. Simultaneously, he shared the music video for “AirDrop,” featuring rapper Wonstein and a teaser for “EXIT” featuring JUSTHIS.
Released under Seoul-based independent visual arts label you.will.knovv, “AirDrop” comments on social inequality and its adverse effects on society. In a self-directed minimalistic music video, Rad Museum poses against pastel-colored backdrops as he belts out, “Now I’m stuck 내 머릿속 Mission 끝나지 않는 Game Where’s the exit” (Now I’m stuck, mission in my head never-ending game, where’s the exit).
This thought-provoking release comes 8 months after his album, SINK, released last December and shows a new side of him—from sound to image.
Rad Museum debuted in 2017 with his Scene EP and was nominated for “Rookie of the Year” and “Best R&B/Soul Album” at the 2018 Korean Popular Music Awards. He is also a member of the underground hip hop crew Club Eskimo.
Check out “AirDrop” below:
Original reporting by Anisha Khemlani