Indonesia’s Rayi Putra navigates today’s relationships in latest track, “Lagi” (Again), featuring fellow Indonesian artist Laze via Def Jam Indonesia.
“This song tells the story of a boy or girl who feels that they have given almost everything—time, money, everything—for their lover but nothing seems to be enough. They always ask for more. I am sure many people can relate to this. The beat might not be mellow, but the theme itself is,” he said in a press statement.
Rayi Putra shared that he’s always wanted to collaborate with Laze, whom he’s known for a long time “but haven’t found the right beat.” The two co-wrote the song, while the production, mixing, and engineering was done overseas. He enlisted Marcc from Malaysia to produce the track. “When I heard the beat, I immediately liked it and was even more surprised when I found out that he was only 16 years old,” he quipped.
But more than the overt narrative of “Lagi,” Rayi Putra also has a “big mission” for it. “So far, in my opinion, Indonesians already know hip hop, but this genre still cannot be juxtaposed with pop music, especially. Through the song, I hope that hip hop in Indonesia can be less niche and more mainstream,” he explained.
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The track also came with an accompanying visual featuring TV host/actress Enzy Storia and was directed by Gilbert March.
