Who would have thought that ideas, releases, frustrations, accomplishments could be so captivating in under 140 characters? Since it’s debut a decade ago, Twitter redefined communication with the masses. There isn’t an artist, mover and shaker without one and for good reason. Careers can launch and be put to a halt through the social network. Post the right thing and gain the right followers or move people the wrong way with a Tweet and fade into relative obscurity. Those unconcerned with the Twitterverse can check here through our weekly feature “Tweets Is Watching.” We’ve filtered the top tweets and consolidated all the week’s events into one convenient feed so you don’t have to.

This week, Gucci Mane matches with Asahd Khaled, and Kamaiyah praises Vince Staples’ new album.

Kamaiyah Praises Vince Staples’ Album

Big Fish Theory.

Tyler, The Creator Provides Lyrics To “Who Dat Boy”

Featuring A$AP Rocky.

Justin Timberlake Salutes JAY-Z’s New Album


Vince Staples Is Upset At The Los Angeles Clippers

A fan his whole life.

2 Chainz To Give One Lucky Fan A Gold Plaque

Congrats on “Good Drank” going Gold.

SZA Gives The Best Job Advice


Joey Badass Has New Music On The Way


Summer vibes.

Diddy’s Marketing Rollout For “Can’t Stop, Won’t Stop”


Gucci Mane Matches With Asahd Khaled

Twins at the BET Awards.

MC Lyte Calls Lil Wayne A “Rap Legend”


Rick Ross Steps Out In Givenchy

In Los Angeles for BET weekend.

Bryson Tiller Calls SZA “A True Champion”

In Los Angeles for BET weekend.