Who would have thought that ideas, releases, frustrations, accomplishments could be so captivating in under 140 characters? Since it’s debut a decade ago, Twitter redefined communication with the masses. There isn’t an artist, mover and shaker without one and for good reason. Careers can launch and be put to a halt through the social network. Post the right thing and gain the right followers or move people the wrong way with a Tweet and fade into relative obscurity. Those unconcerned with the Twitterverse can check here through our weekly feature “Tweets Is Watching.” We’ve filtered the top tweets and consolidated all the week’s events into one convenient feed so you don’t have to.

This week, Kanye West throws his Yeezy Season 4 Fashion Show, Tyga co-signs Travis Scott’s new album, and Vince Staples gives advice for kids to stay in school.

Drake Brings Out Snoop Dogg In Los Angeles

All summer 16.

Isaiah Rashad Signs “The Sun’s Tirade” CDs

With an in-store signing. And some merch.

Kanye West Throws Yeezy Season 4 Fashion Show

Hey Kendall. Hey Kylie.

Tyga Bumps Travis Scott’s New Album

Birds In The Trap Sing McKnight is a banger.

Beyonce Uses Young M.A.’s Song

#OOOUUU.

Vince Staples Says “Do Your Homework”

Words advice from the Long Beach native.

Russell Simmons Releases Video On Police Brutality

The time is now.

Vic Mensa Cooking With Ty Dolla $ign In The Studio

A new album from Vic Mensa featuring Ty Dolla $ign? Yes please.

SZA Encounters Police In Philly

At Made In America in Philly. Chance to the rescue.

What If Lil Wayne Joined MMG?

Rick Ross and Birdman have some business to discuss.

Chance The Rapper Wishes Beyonce Happy Birthday

At her Soul Train-themed birthday partying celebrating her 35 years of living.