Converse has
released the WADE Apparel line
beginning March 1. In addition to the
actual clothing, Dwyane Wade, also
has his own shoe, the Converse WADE 2.0.
The NBA All-Star’s line apparel is the first ever-athletic line designed for Dwyane Wade, and was unveiled at
February’s All-Star game in Las Vegas. Wade
played in nothing but his line, from head-to-toe, with the shoe being the main
attraction
According to press release from Converse, the WADE 2.0
signature shoe reflects the duality of Wade’s
game with a “Rose and Thorn” design.
The inspiration is his fierceness on the court in conjunction with the beauty
of his game.
“Watching Dwyane’s
game, I would describe it as ‘gracefully aggressive.’ His game is definitely beautiful, but there’s
an element about it that wants to dominate his opponent and protect his team,
much like a thorn protects the rose,” said Duane Lawrence, Converse
Designer. “In the WADE 2.0, that inspiration translates into flowing lines,
interrupted unexpectedly by sharper shapes which are strategically placed to
protect his feet and help improve performance.”
The WADE 2.0 is
made of a combination of non–stretch, durable synthetic leather and soft
nubuck. The molded overlay rand
increases lateral stability and an enhanced dual density sockliner create optimal
comfort. The collar has two strategically placed pods with softer density foam
to enhance fit and comfort around the ankle. Design elements relating to Wade include a perforated pattern on
the medial side of the shoe that has an embossed “Z” for his son, Zaire. The upper and outsole both have
a repeating “W” pattern inspired by Wade
and the Thorn. Finally, there is a
leather patch behind the tongue featuring Dwyane
Wade’s signature.
The Converse WADE 2.0 will come in various colorways
through May 2007 and will retail at $100 at Footlocker, Finish Line, Footaction, Champs, select independent
retailers and online at www.converse.com.
