Kendrick Lamar recently made waves with his latest album Section.80, positioning him as one leaders of the New West. Speaking with L.A. Times’ Pop & Hiss, K Dot explains that the LP has drawn some attention from major labels, but that he has no plans to sign on the dotted line with any of them.
“When you get into this business, you’ve gotta be your best promoter. People have to believe in you enough to want to take you to the next level. That’s what we did with Top Dawg Entertainment. We always had that mind-set,” he said. “As far as going to a major label … I don’t feel no pressure. The situation has to be right. Everybody has to be cohesive as to what the plan is and not try to sway things. In some situations, it could be the perfect marriage. I’ve always felt I needed to build a fan base from the bottom to the top. Whatever situation I get into, my people are going with me. I’m going to continue to make the positive music that I make.”
He also touched on how coming from Compton, California has influenced his music and upbringing, explaining that his home life played an important part in shaping the MC he would one day become.
“It had a lot of influence on me, period. Growing up in Compton, that’s what I represent. I feel like I have to connect with my own backyard before I connect on a universal level. When I speak about me going to the county building with my mother every month or being influenced by the homeboys I grow up with in a neighborhood, being chastised by the police — that’s me, and the people can relate to that. I grew up in a household where my parents partied. It was a whole lot of gangster rap, and oldies being played in the house. I start penning my rhymes when I was 13.”
Read the full interview at LATimes.com.
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seems like a good person, to bad the music industry will destroy him
Umm… He’s actually signed to Interscope. This trick again?
no he isn’t. where do u even come up this shit?
silly rabbit tricks are 4 kids
dont sleep on his album “SECTION 80” classic!!! pound sign, real talk
Waste of time signing to any label, section 80 flopped, and if you people think that makes it a classic, then wake up.
What! how the hell did Section 80 flop? its not like it was in stroes everyhwere it was only on itunes. It was one of the top itunes hip hop albums when it came out and not just in the US.
The people on this site always think that lack of success makes up for much better (imagined) quality. Hahahaha.
Fuck outta here, Section 80 flopped nigga. I don’t give a fuck if it was only on i-tunes, thats his pronlem, the fact is the album flopped.
Kendrick Lamar Is Not Signed To Any Major Labels But Dr Dre Is Trying To Sign Him There..He Is Signed To Top Dawg Entertainment Along With Jay Rock.
this guy is wack, hes from compton and doesnt even smoke weed. wat a bitch ass