Game & Stat Quo Forced To Change Rolex Records Name To The Firm

    Though Game is readying the release of his fifth studio album, Jesus Piece, the rapper is looking ahead to life after Interscope Records.

    Game’s latest release will fulfill his contractual obligations to Interscope. His new plan moving forward? “I just started a new record label, Rolex Records, and we’re going to get off the ground and see if we can move,” revealed the West Coast emcee to Billboard.

    Game won’t be going this new route alone, however, saying that Stat Quo would be in on what he described as a joint venture. “He was signed to Aftermath with me in the beginning. Now we’re business partners, which is cool because he was a good friend of mine and he’s just as equally music smart so we’ll see how it goes,”

    “We’ve been up and running for about thirty days,” he added. “We’re gonna do it big though.”

    (December 12, 2012)

    UPDATE: Nearly eight months after launching Rolex Records with onetime Aftermath Entertainment/Interscope Records label-mate Stat Quo (who was also signed to Shady Records), Game has announced a forced name-change of the pair’s moniker. On Instagram this week, the Compton, California revealed that the luxury jeweler cease-and-desisted Game’s second label, after Black Wall Street Records.

    On Instagram this week, Game explained. “ATTENTION: All artist & producers !!!!!! So after a 6 long month legal battle with Rolex watches over the name “Rolex Records” we lost & had to fully change the name of the label & it’s logo away from the likeness of Rolex’s crown & stay away from any & everything resembling Rolex. Can’t use “Roley Boyz” or “Roley Records” either……. But today a new regime starts & I am officially the CEO of “The Firm” & we are looking for elite artists to be a part of a new movement. With that being said…. Upload your SOUNDCLOUD in my comments NOW !!! Me & @leauxsteez will be listening to your music all day today…. So FOLLOW @leauxsteez & upload your SOUNDCLOUD or Tag someone who will benefit from the start of my new label & have them upload the link to their music on mine & @leauxsteez page NOW. Thanks… & I’m looking forward to all the dope new music – The Game

    With the change, Game announced that he’s now CEO of The Firm, his latest labe. The post did not mention Stat Quo. It is unclear if The Firm is inspired by the group of Nas, AZ, Foxy Brown and Nature, who used the same name.

    The Instagram posts also parced out the new label logo. To date, Rolex Records never released any retail projects. Besides Game’s catalog, Black Wall Street has also not released physically-distributed releases, despite an active label roster.

    RELATED: Rick Ross Sued $90,000 By TV Johnny’s Jewelry Store For Unpaid Rolex Watches

    226 thoughts on “Game & Stat Quo Forced To Change Rolex Records Name To The Firm

    1. This is a good look. I’m happy about this one. Maybe Stat Quo can encourage Game to rap better and sign better artists.

    2. Good. Black Wallstreet was going nowhere fast…. All of those artists sucked and were more security for Game then they were rappers.

      1. ^^^^Makes no sense to you because you’re a dumb shit. lol Its an old saying that means a lot was put into it but nothing came out of it. Meaning bws was talked about and still is, but its not really going anywhere. Its like running on a treadmill.

    3. He fucked up BWS, now watch him fuck up another record label……Game makes good music but he can’t run a label…..he should just sign back with Interscope and keep quite!!

    4. What the fuck happened to Black Wallstreet. I never heard any of the rappers on that label because most of em was probably wack but most of these rappers dont know how to run a label

    5. oh yeah..GAME here to stay…he was hurting a bit after LAX..but he 5 albums deep now..got a t.v show, and now another label…clearly came out on top…where 50 at??? nowhere and no one cares..WEST COAST Gs are a different breed..

      1. what a dumb ass.50 is back with the number one i tunes hit ,hes goin to produce a show for Starz TV and got that french montana beef shit .Hes always there,so stop talkin shit,I love Game too but i cant stand g-unot fans

      2. “West coast G’s”….Yea, Game’s a real G, alright!! NOT. 50 is way more of a G than Game, and Has waaaayyyyy more money than that fag. You’re a fuckin homo.

    6. rolex records? thats real creative! about as much thought went into maybach music

      at least rollex isnt going out of business though unlike maybach,

      1. Yea it is copyright infringement, but you think Rolex gives a fuck… they’d rather get the free publicity. Thats free advertisement. HAHA just like Maybach could say something to Rick Ross, but they’ve made Maybachs more popular than ever. Rolex dont give a fuck.

      2. actually maybach is out of business! no more cars being made

        rick ross didnt make maybachs more popular he made rich people not want to have anything to to do with them

    7. Why the fuck do these idiots name their brands after OTHER brands? Maybach Music Group. Rolex Records. Fucking retards.

    8. Assuming he gets a distribution deal, and gets his manager (whoever that is) or at least someone with good business sense and experience, in on the action, then this could be a very good move.

    9. this is a good look for hip hop… Game making major moves

      maybe Game would sign Ja Rule when he gets out?

    10. due to the tremendous success of The Black Wall Street and The Money Gang Click that Game has already set off to global domination, I simply cannot wait for this highly creatively named record label to replace Def Jam

    11. Rolex Records???? I hope Rolex is gonna sue them. How fuckin original??? Is it so hard to come up with your own name.

      But hey Game steals flows, song concepts etc. What can you expect from a biter. Why not: BITING ASS RECORDS?

    12. Stat and The Game, knowing these 2 guys lyrical ability i know they will sign the right talent unlike ymcmb or mmg

    13. There is no doubt in my mind… that this idea started with them both being high as fuck and thinking it was a good idea. Give it a year and they’ll both be beefing with each other.

    14. wow any record label named after a brand is a fucking fail no originality even in the name, im a game fan but he’s a fucking joke now

    15. Why rappers without a business degree thinks they can run a label? Do they even have a experince A&R person helping them run it? Will they be independent or be under a major label helping them distribute? These need to be answered and put into motion.

      1. Jay-Z, Eminem, Dr. Dre, 50 Cent and Birdman (just to name a few) did pretty good without a (business) degree, don’t you think?

      2. Stat Quo has a degree in “International Business” & “Economics” and graduated with a 3.45 GPA from the University of Florida.

      3. I thought you responded well to that question Anonymous. Stat Quo is obviously qualified to run a music label.

      1. its “Lil B”………if you’re going to troll (you always do), at least spell the names of wack rappers properly.

      2. So Icy Boii is gonna start TROLL SWAG RECORDS an his first artist will be Tabby The Cat!!!! hiphopdx says this it will be the future of rap…..

    16. Rolex Records could sign all the has been’s of the rap game.

      Cadillac Tah
      Black Rob
      Mase
      Spider Loc
      Mobb Deep
      Lord Tariq and Peter Gunz
      Young Buck
      Lil Cease

    17. after he signed like 30 dudes to BWS and never promoted any of em, even put them on one of his albums so they could get some exposure.

      juice
      black boy
      mysonne
      menace (the dude who fought 40 glocc)

      game said back in like ’09 that his project after the red album would be a compilation by BWS, guess that got scrapped so he could just end that company and start ROLEX records.

    18. I love Stat and I hope for both these dudes sake this will work. Game had a nice buzz going and it looked like Jesus Piece might be gooD. The RED album had all these features and the people didnt buy it. PAY ATTENTION TO YOUR FANS!!! I dont want no Weezy, 2 chainz, Big Sean, Drake. Smh…nah homie Im gone sit this one out. BTW…HolyWater is crazy!

    19. Rolex Records gonna get distribution by eOne or EMPIRE Distribution.Maybe by Sony RED.Universal,Interscope and Warner don’t give a fucc about Game!!

    20. i fuks wif stat q. thats my dude. he should bring his group fypm out under the label . get that shit started

    21. i think its a good idea that Game & Stat Quo are Teaming up!,But Rolex Records?,they could of made a better name at least.

    22. I think they should sign Jay Z to the record label. Then they should go after Rihanna and Kanye. Then maybe Eminem and Dr. Dre.
      JayZ
      Rihanna
      Kanye
      Dr. Dre
      Eminem
      That record label is the greatest record label ever assembled.

      1. dude thats the dumbest shit ive heard. everyone you named are like a million times better than the game. dude do you really think the greatest rapper (eminem) would quit interscope, aftermath, and shady just to join something created by game? youre delusional cuz it’s nover gonna happen. jay z and eminem dont like game you douche HAHAHAHAHAHAHAHAHAHAHAHAHAHA

      2. And your obviously racist. And dumb.
        As far as rapping goes:
        Eminem and Jay-Z> Game
        As far as being an artist goes:
        Everyone on that list besides Rihanna > Game
        Games got a very basic flow and his rhyme scheme is nowhere near the complexity of Em’s.

      3. Jayz and eminem arent better rappers then game.. game’s versitility and lyrics shits on em’s, jayz the only 1 that come close to game’s level

      4. white? and you are black then right? thats like so freaking racist. idk what world youre in but if you think game’s lyrics and versatility are better than em’s then listen to “I remember” by game and “My life” by 50 and eminem…. game is soooooo freaking bad lately and his new album flopped cuz it was horse shit. stop dickriding and accept the truth that game FELL OFFFFF

      5. game is a freaking pussy that needs to stop beefing for attention. he cant rap to save his life. game is old and needs to retire like hes even worse than weezy and thats a low bar

      6. STFUP who u callin an idiot? dont give a fuck if theyre trolling if they talkin shit it doesnt matter you fucking moron

      7. lol! at you dummies taking that ish to heart! I’m serious though Game and Stat Quo should actually do that.

      8. @NOI 4 LIFE can you please tell me wtf is wrong about being white you racist mothafucka? id knock ur fucking teeth out if u mess with my russian ass you fucking prick

    23. these Aftermath rejects should sign….. Pharrel, Chingy, 2 chain, Young buck, Chris Brown, Ja Rule, Soulja Boi… rappers like that, you know? Also they should change name from Rolex Records to Swatch Records.. they’ll be a real force to be reckoned with when they do these things.

      1. Actually Swatch is a way cooler name. I agree they should pick up Buck though. Nipsey Hussel wouldn’t be bad idea either.

    24. game has bought nothing original out for years. he should retire like fiddy. he really does not have anything left to offer hiphop fans except dickriding and style biting. so pathetic to see these rappers trying to associate himself with quality european goods like gucci mane :s weeak and soulja boy has that gucci tat on his forehead i mean nas named his label after his deceased homie. can you imagine nas coming out launching fila suits records

    25. Hahaha, Rolex records??? That shit is retarded. The Game is a fuckin retard, faggot, Im sick of this clown..Dude is a phony for real.

    26. sign crooked as a solo artiest get cashis back poppin young buck,nipsey,eve,macklamore and lewis and your good for a min

      1. like ya idea but first off crooked has his own label c.o.b. records wich has verry talented rappers on it, tim west, one-2. horseshoe gang, iceman, but as for nipsey hustle that would fit i guess, btw i hope game and kendrick will collab more man kendrick is bringing the real westcoast game above forreal, anyway goodluck to game and i hope he re considers this name

    27. “the album has sold 268,781 copies in the United States”

      Hopefully European sales will push it up to 270,000.

    28. this guy needs to get real if hes going to go independent. …Needs to go sign with strange music if hes goin that route

    29. Rolex Records?…..come on dawg thats lame as Fu**…….where is the creativity…..is rolex paying for this?…….or will they be sueing you?……BlackWallStreet was a good name what happend to that?

    30. If youre gonna start a record label at least choose a name that people will take serious.

      And I cant even begin to imagine how much we’re gonna hear ROLEX RECORDS on songs this guy drops.

    31. How original… Rolex records? Watch (no pun) Game get a tat of the Rolex crown on his big fat stupid looking face.

    32. Who wears Rolex anymore. That’s for bum ass niggas and old broke ass rappers. I’m gonna start a record company and name it gshock record cuz that’s gangster I have 10 different g shocks in all different colors even limited editions bitches. I also have nikes to match every pair and a hat that matches all you bums And my chain game is off the chain hahah. Got racks on racks of platinum chains. Affliction shirts all day every day

      1. i feel the same way.. hes never put ONE BWS artist on ANY of his albums.. i understand maybe the first 2.. but red and jesus p. have features on EVERY song

      2. Good point! that’s the same shit I keep askin my self about.. Compton Menace & Juice be putting out dope mixtape.

    33. Rolex Records? You are going to name your label after another persons brand? We need to smarten up and be more original.

    34. Funny I never knew Stat & Game were that tight, til an interview a few weeks back…he must be the mack maine of the operation..lol

    35. So how long before DX posts news headline, “Rolex watch company sues Game and Stat Quo for Copy Infringement”

    36. guarantee he has a female voice saying ‘Rrrrolex Records’ on every track, just to bite officer ricky aka cb4 gusto..game is pathetic sometimes, man lol

    37. Welcome to E1, Game and Stat Quo. Here you’ll find access to a plethora of wack rappers who will love to work and collaborate on many forgettable albums to come.

    38. Smh, Rolex is a well-established brand so I have no idea why they thought they would get away with using that shit. Might as well try to start Disneyland Records, Nike Records, YouTube Records, etc. You’ll get sued every time (except if you’re Rick Ross for some reason).

      But Rolex Records was a dumb name anyway.

      1. my friend’s step-mother makes $84 an hour on the laptop. She has been without a job for 8 months but last month her check was $13521 just working on the laptop for a few hours. Here’s the site to read more > —- WEP6(dot)COM

    39. Jesus Christ could he not come up with sumthing original same with his rhymes always name dropping. What rock Stat Quo been hiding under he was dope too

    40. another weak attempt to copy YMCMB or MMG. cant deze niggaz udnerstand Lil Wayne is da best rapper of all time? swag

    41. Game n Stat Quo..should name the label R.E.D Rag Recordings.sign Ransom,Mysonne,Nipsey Hussle,Young Maylay.

      1. Hah hell yeah. It’s been more than a minute since I even thought about Maylay, he hasn’t been puttin anything out lately has he? Totally forgot about him.

    42. my co-worker’s step-sister makes $83 hourly on the net. She has been discharged for 6 months however last month her pay check was $19589 simply acting on the net for a number of hours. Here’s the location to scan additional
      Read more at… http://www.bay92.com

    43. haha no originality… changes it from rolex records to the firm. he name drops without even knowing it

      1. It’s an update to an old story…noticed the part where it says “DEC 12 2012”.

        add on whinebook @thachronicizback

    44. my co-worker’s step-sister makes $83 hourly on the net. She has been discharged for 6 months however last month her pay check was $19589 simply acting on the net for a number of hours. Here’s the location to scan additional
      Read more at… bay92.com

    45. Rolex Records was a stupid name to begin with…naming your company off another brand just sounds foolish.. if you really want to build your own brand into something big…think original… DX should mention 2 that Suge Knight forced Game to stop using the M O B a few years ago too…HA!!!

      follow at noles506

      1. think original? lol, look at your name, commenting and pleading for a bunch or nerdy white boys to follow you on twitter

        how original is that? lol

    46. should of just signed to cash money rather then partnering with a dead beat named stat quo to form a unoriginal label & name

    47. Gucci Mane = realest rapper ever!!!!!!!!!!!!!!

      – T.I. snitch to the feds
      – Young Jeezy was never bmf
      – 50 Cent snitch and was never in jail but a youthcamp
      – Game was never a banger but lived the life of his brother in his lyrics
      – Nas Escobar never sold drugs
      – Ice Cube never was a gangbanger
      – Dr Dre never was a gangbanger
      – 2pac was a ballerina and never sold drugs after he become famous he was doing some stupid stuff like beating and shooting at people because he though he could get away with it. Without Suge Knight 2pac was just a skinny motherfucker. Oh and i like his music so fuck you.
      – Mobb deep are the biggiest pussies in rap they are short as midgets and keep talking this g shit but never did g shit.

    48. sounds like this nigga game just can’t keep everybody’s dick out of his mouth we already know who the firm is you can’t claim that shit buddy

    49. Game’s nickname in the hood was back in the day: The Shame.

      This nigga was a stripper, was dumb by a girl in a datingshow and never was a ganbanger. Yeah he was shoot but he was there at the wrong time wrong place.

      Game give it up you never will be a REAL G like GUCCI MANE!

      1. LIKE IT OR NOT, GAME IS YOUR FAVORITE RAPPER’S FAVORITE RAPPER.

        DOCTORS ADVOCATE SHITS ON GUCCI’S CAREER

        G UNOT!

    50. The fack the you used “The Firm”, I will never buy your record. You should have chosen a from one of your albums. Corn Ball 1000

    51. I’ve always been a Game fan, but I’m just over the same old lyrics. Blunts, b*tches, rims, gangbangin’ and his money. This is literally all he raps about, hence why his albums go from bad to worse with every new release.

      1. Not to mention that he was once called the West Coast Savior (lol), but his production nowdays is straight sellout.

    52. Gucci is the realest rapper and heres why.
      – all other rappers rap about being gangster shooting and killing but they havent done it.
      – Eminem raps about killing he hasnt.
      – Jay z raps in open letter about sending shots he hasnt.
      – T.I. snitch to the feds
      – Young Jeezy was never bmf
      – 50 Cent snitch and was never in jail but a youthcamp
      – Game was never a banger but lived the life of his brother in his lyrics
      – Nas Escobar never sold drugs
      – Ice Cube never was a gangbanger
      – Dr Dre never was a gangbanger
      – Snoop was never a crip
      – 2pac was a ballerina and never sold drugs after he become famous he was doing some stupid stuff like beating and shooting at people because he though he could get away with it. Without Suge Knight 2pac was just a skinny motherfucker. Oh and i like his music so fuck you.
      – Mobb deep are the biggiest pussies in rap they are short as midgets and keep talking this g shit but never did g shit.
      – Most of the rappers rap about stuff they havent done yet you all support them and say its real rap.
      – When rick ross does it you all claim he is fake and say its fake rap.

      This shows that hiphop fans are hypocritical and all these real hiphop fan wanna be’s are just some unjustified haters whose opinions are just as irrelevent as the swag fag rapper fans.

      BIG GUWOP KILLED A MAN HE WAS A DRUG DEALER BEFORE RAPPER HE HAS STREET CREDENTIALS HE IS THE ONLY RAPPER THAT RAPS ABOUT FACTS THERE FORE BIG GUWOP IS THE REALEST RAPPER IN THE RAP GAME AND THATS A FACT!

    53. The firm? Thought Nas and Foxy were in that… Oh wait they were… Think of something original…

    54. And u bought everyone in roley boys a watch too.. Had jay z said Rolex records he would have been allowed to keep 4%

    55. lol @ just stealing another company’s name. Rappers really are fucking retarded, aren’t they?

      YO, CHECK OUT MY LABEL….MICROSOFT RECORDS. (Microsoft sues them) WHAAAAA???

      YO, CHECK OUT MY LABEL…KRAFT RECORDS. (Kraft sues them) WHAAAAA???

      You really can’t make this stuff up. God, rappers are stupid.

      Even The Firm is a ripoff name! Though apparently nobody owns it. Seriously, is there an original thought in Game’s brain?

    56. Damn. The firm was a beast hip hop group tho. AZ was a lyrical monster.. Why this name? Unless he signin em?

    57. everybody hating on the game

      but hes still important in hiphop

      10 years in the game
      keep hating

      hes making his money

      and he still got enough fans
      to sell out every one of his shows

      and still sell 250 Thousand albums

      red album 260k
      jesus piece 281k

      1. thats what corny people like you dont understand, it isnt all about money. it is good for HIM to make money, but not you.

        Flo-Rida is making money, does that make him good?!?

        I was a big Game fan, i liked his older stuff. Jesus Piece was not good, it was him rapping about money, cars and Red bottom sneakers.

    58. Game is a rapper not a business man, he never really was. I think him running a label will be a fail because he never put out any artist during his tenure with Geffen/Interscope and Black Wall Street was just a group.

    59. damn how many failure labels is he gonna launch? Name 1 artist game has broke or made successful? i’ll wait

    60. If this is the third label you started in year and have yet to release 1 album or even a single maybe its time to hang it up. Focus on your lil Marrying the Game reality show.

    61. I dont understand why some people can’t just be original.
      First you had black wall street, which i’m not sure what that implies, the black version of wall street or what? either way its stupid, then you come out with Rolex records…really? im surprised Rick Ross got away with Maybach Music and then you change the name to “the firm” i mean..there has already been a hip hop group by that very same name. Next you’re gonna be like you know what MCdonalds music, “cos i’m a big mac” or some corny shit like that..fall back until you have something original and from the heart

      1. it is corny… Yo come sign to Rolex Records…i mean The Firm.

        dude is straight up on Dre’s c*ck. remember when he used to rep NWA like he as apart of the group?

    62. my co-worker’s step-sister makes $83 hourly on the net. She has been discharged for 6 months however last month her pay check was $19589 simply acting on the net for a number of hours. Here’s the location to scan additional
      Read more at… http://www.bay92.Com

    63. I LIKE GAME AS A RAPPER BUT WHAT THE FUCK HE IS DOING WITH THESE LABELS? HE DIDN’T EVEN RELEASE ANYTHING WORTHY UNDER HIS OLD LABEL, BLACK WALL STREET, NOBODY GIVES A FUCK ABOUT ANY ARTIST HE EVER SIGNED, FOR EXAMPLE WHO THE FUCK KNOWS WHO NU JERZEY DEVIL IS? AND HE IS TRYING TO START A NEW LABEL WITH STAT QUO? WHO EVEN IS THIS GUY, HE WAS SIGNED WITH SHADY AND SINCE HE’S IRRELEVANT, HE NEVER RELEASED ANYTHING. WHY HE DOES NOT SIGN TO ANY OTHER ESTABLISHED LABEL, SINCE WE KNOW WHAT HAPPENED TO BWS, WE CAN SI THAT HE IS NOT A GOOD CEO OR MANAGER. BUT AT LEAST, HE AIN’T LAZY AND HE IS TRYING…

      THE WHOLE BWS THING REMINDS ME OF MOST OF YMCMB ARTISTS. WHY DON’T HAVE GUYS LIKE GUDDA GUDDA, MACK MAINE, T-STREETS, BOW WOW OR OTHER ANY ALBUM UNDER CASH MONEY RECORDS? SHIT, THEY ARE SIGNER FOR YEARS AND STILL FAILED TO DELIVER ANY MATERIAL.

    64. LOL so all niggas gotta do to get a record deal is upload some fuck shit on soundcloud now??? Damn that’s easy

      1. Damn if 50 is a has been what would that make game?

        At least 50 put out Games records and made him a star! Who has Game put out? Who has Game made rich and famous? He on his 3rd or 4th label with NOTHING to show

    65. Game got half of Black Hippy on his label (well, not signed but definitely affiliated) and failed to do anything with them. He should sign to YMCMB, got delayed numerous times, then drop the album and flop hard, so Birdman can start ripping him to cover his advances. That’s the way it should be.

    66. This better be good. Tired of Game trying to fit in. He needs to stand out and show these niggas what he can do.

      1. it dont even matter what he calls it he never gonna release a thing.

        it will just be a bunch of cheap t-shirts for him and his weed carriers to wear

    67. Game is the most generic unoriginal human being. First you name your label “Rolex Records” and waste money trying to fight a cease and desist from the company that invented the word and brand “Rolex”. That’s fucking brilliant. Then your back up company name is after a movie and a failed rap group that Dr. Dre was involved in.

      “Firm flop”.

      Just go back to sucker punching rappers under 5’8 cuz.

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